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The Critical Product Ingredient

Posted by Lorraine Carter on June 21 2010 @ 10:38

Lorraine Carter, Persona Design, writes in Irish Packaging Magazine, about Brand Packaging Design - The Critical Product Ingredient. Dare to be different, distinctive and memorable or get lost in the crowd.

To read the full article published in Irish Packaging download here

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What your packaging says about your brand

Posted by Lorraine Carter on January 12 2010 @ 19:31

Lorraine Carter, Persona Design, writes in Food Ireland Magazine about "What your packaging says about your brand and how branding is one of the most significant contributors to a products ultimate success or failure.

To read the full article published in Food Ireland download here

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Tilley’s Confectionery brand revamp award!

Posted by Lorraine Carter on November 18 2009 @ 11:28

Tilley’s Confectionery brand revamp and new packaging won the day with Design&Design.

Tilleys Gift Range 005

Read the Case Study here

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Persona Design wins award for McConnells Gourment Smoked Foods

Posted by Lorraine Carter on October 01 2009 @ 19:23

McConnells Gourment Smoked Foods brand revamp and new packaging won in the IDI Best Packaging Design Awards as a Commended Finalist.

Read the Case Study here

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