Brand Style Guides
:: WHAT IS A BRAND STYLE GUIDE ?
A brand style guide is the document defining the rules of brand usage in the context of language, printed materials, design, online application etc.
It sets the standards under which the brand can be used and deployed over all it's relevant communication channels or collateral, hard copy offline or online.
Every brand style guide has a central brand theme from which all other parts expand. This central theme is a consistent program of visual and verbal identity which is essential to drive not just brand recognition, but brand preference. The logo and style guidelines help unify the brands communications and make them a clear, strong, consistent message at all touch points.
Some of the typically items included in a brand style guide are as follows:
• Brand Colour Palette
• Brand Fonts & Typographic Hierarchies
• Brand Logo Size, Position & Clearance
• Grid Systems
• Brand Design Theme
• Brand Packaging Design & Application
• Paper & Print Specifications
• Brand Online Usage, Design, Deployment & Application
• Brand Vehicle Livery Design & Application
• Brand Collateral Design & Application
• Brand Exhibition Stand Design & Application
• Brand Advertising Design, Application & Deployment
• Key Brand Text Messages & Descriptors
• Brand Application Checklist
It can also include information about the use of relevant photography and illustration imagery where applicable.
We produce brand style guides which enable our clients to use it as both a reference tool and guide on how they manage, protect and expand the visual language of their brand across all it's relevant communication channels.
Our brand style guidelines act as a central resource point from which all members of the organisation can refer, to ensure their use and understanding of their brand is universally correct, congruent and true to brand personality and values. It also acts a deterrent to the uninformed individual or personal interpretation (unprofessional creative input) which can seriously undermine and dilute the brand promise.