Have you ever bought something you thought you really needed and it turned out you didn’t? Impulse purchases are common phenomena but rarely do people realized that it’s not them to blame, but the clever marketers and their brand strategy tactics. Psychology has been used by marketers for years as a core factor within […]
You’ve heard other companies talk about it, and it sounds like it might be the magic bullet your business needs to steer the ship in a profitable new direction: a rebrand. It’s true that if executed successfully, a rebrand can have a major and direct impact on your bottom line. According to global management […]
Imagine having 10.1 million sets of eyes focused on your brand story. That’s an audience any company would kill for, and it just so happens to be the number of people who tuned in to watch the season seven premiere of HBO’s Game of Thrones [1]. Were you one of them? We certainly were. […]
Everyone knows that you mustn’t judge a book by its cover. Yet, the number one misunderstanding on what branding is all about typically comes from small and medium-sized businesses who often don’t understand the difference between design and branding because they don’t have access to big-brand ‘know-how’. Don’t confuse branding strategy with asking a […]
Corporate social responsibility is dead in the traditional sense. Not because no one cares anymore, but because the field has been transformed into something entirely different now. The TED speaker, Rachel Hutchisson, explains the details of this transformation. Turns out the focus on corporate is extremely limiting, and CSR is taking a […]
A quick answer please, if you can, to this question: “What does your brand really stand for?” in other words “What’s your brand purpose?” If you hesitate to succinctly define the mission, vision, and values behind your brand – the primary raison d’être for your brand’s existence — your brand purpose — you can […]
In just about any niche, competition is fierce. Yet many SME, SMB, mid-size to large companies neglect to develop and articulate their brand mission because they’re either not sure how to do it or don’t realise it’s importance. This in effect means they have nothing of substance [beyond price fights] to attract their ideal […]
There are two important takeaways for you in this post about brand message using video: The first is that you don’t need to be a big-time corporation to publish a video that becomes popular. Today, if you have a smartphone, you can make a great marketing video to depict your brand message. A one-minute video […]
Did you know that internal branding is the best way to get employees to develop a powerful emotional connection to your products or services so they become your top performing brand advocates because effective internal branding increases sales? That emotional connection with the brand and its culture is what drives more than 2 million[1] […]
In branding, it turns out that bigger is better together. In successful strategic brand partnerships, the branding strategy of two plus two can equal five…or more! Before jumping into bed together, several questions need to be asked – and answered. It’s essential to be clear and consistent about your values and your vision and […]