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Archive for category: Advertising

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7 Universal Branding Lessons From Christmas Adverts

You’d not be alone in thinking that 2016 delivered some unexpected political surprises on both sides of the pond. Your customers may share that thought. But uncertainty is no friend to retail therapy, so to lighten the mood and reinforce economic prosperity, we’ve collected some of the outstanding moments — for better or for worse […]

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Brand Strategy: 6 Lessons Learned – Tourism Queensland’s Amazing Campaign

How do you get 53.9 million page views by 8 million unique visitors in six weeks while generating a 60-minute BBC documentary and 6,000 news stories worth $US165 million in free coverage?       Turn a media campaign into a job search, was the response for one of the most successful brand campaigns ever. Tourism Queensland’s […]

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World Cup Branding: What Can You Learn from the World Cup Campaigns?

Much like the Olympics, every four years the World Cup captures the attention of the globe—and global marketers. World Cup branding is a powerful way for businesses to elevate their brand profiles and strengthen brand visibility on a global scale.    But the branding techniques used by companies during World Cup fever don’t have to […]

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Brand Curiosity! Is It The Most Irresistible Way To Woo Your Customers?

When it comes to attracting customer attention sometimes a little information goes a long way. Feelings have a critical role in the way customers are influenced and few are stronger than the pull of curiosity.       Curiosity occurs when there is a gap between what we know and what we want to know. […]

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Celebrity Brand Endorsement: 7 Tips to Getting it Right

Michael Jordan and Nike, Michael Jackson and Pepsi, Jennifer Lopez and Venus. For decades now branding giants have paid big bucks to get celebrities to endorse their brand and it’s not hard to see why. It can be a critical and very profitable part of your brand strategy.       From winning athletes to […]

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Strategies to Successfully Penetrate Your Brand Into Irish Households

Early examples of branded goods “placement” in television shows, films and print date back nearly one hundred years so it’s clearly not a recent phenomenon. However Irish law has only permitted product placement since September 2011.   As a strategy for gaining your target audience’s attention is now arguably far more effective then traditional TV […]

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Branding with Authenticity to Achieve Massively Increased Market Share

Last night I had the pleasure of meeting Mike Hemingway and listening to his riveting  presentation about ‘The Dove Real Beauty Campaign, The Impact & The Aftermath’.     Firstly for those of you who don’t know, Mike Hemingway took over the worldwide Unilever Dove business in 2004, leading the team that created the famous […]

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Great Ideas – Solving Problems & Building Economic Prosperity

I had the good fortune to attend Offset 2010, the annual conference for the creative industry, in Dublin this weekend and suffice to say it exceeded expectations.   The back-to-back programming over the three days included a rich and varied choice of very high calibre speakers, many of which are international icons in their chosen […]