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Archive for category: Ambush Marketing

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Seasonal Branding: Tread Carefully with Christmas Themed Brand Strategies

Fourth quarter commercialism looms large. Sparkly red and green Christmas displays are simultaneously mounted as spooky orange and black Halloween decorations come down. From Ireland to Illinois, consumers react in unpredictable ways to brand seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical […]

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Brand Strategy: 6 Lessons Learned – Tourism Queensland’s Amazing Campaign

How do you get 53.9 million page views by 8 million unique visitors in six weeks while generating a 60-minute BBC documentary and 6,000 news stories worth $US165 million in free coverage?       Turn a media campaign into a job search, was the response for one of the most successful brand campaigns ever. Tourism Queensland’s […]

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World Cup Branding: What Can You Learn from the World Cup Campaigns?

Much like the Olympics, every four years the World Cup captures the attention of the globe—and global marketers. World Cup branding is a powerful way for businesses to elevate their brand profiles and strengthen brand visibility on a global scale.    But the branding techniques used by companies during World Cup fever don’t have to […]

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Brand Curiosity! Is It The Most Irresistible Way To Woo Your Customers?

When it comes to attracting customer attention sometimes a little information goes a long way. Feelings have a critical role in the way customers are influenced and few are stronger than the pull of curiosity.       Curiosity occurs when there is a gap between what we know and what we want to know. […]