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The percentage of purchases decided by women translates into a staggering $18 trillion in earnings worldwide for businesses. More than half of key purchasing decisions are made by women today, product or service. The question is have you tailored your brand to meet their needs? Does the positioning, style, story, tone and focus of […]
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos) – CEO Amazon. 89 percent of companies expect to compete mostly on the basis of customer experience in 2016 according to a recent […]
“80% of your company’s future revenue will come from just 20% of your existing customers” according to Gartner Group.[1] This means that brands need to devote more attention to building a loyal customer base, and in order to do this successfully they must inspire trust. Given the number of recent scandals relating to […]
82% of all high level corporate executives in the US stated that their customers had higher expectations of their companies than just three years before, 60% of executives found it difficult to please their customers, and 42% stated that consumers are using social media to shame their company into meeting increased customer demands, according to […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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