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Archive for category: Brand Audit

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5 Red Flags That It’s Time For A Brand Audit Health Check

A brand audit is the methodical examination of the current health of your brand. How strong is it? Is it communicating consistently? When a company takes measures to improve brand consistency, it typically results in an average revenue increase of 23% [1].   However, if your branding is inconsistent—or worse still, nonexistent—overall performance is poor […]

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Brand Audits – How to Use One to Grow Your Profits

Perhaps you’ve seen some of the headlines. This one from Bloomberg pretty well sums up the lot: “Snoopy, Loved as Friend, Lacking as Leader, Gets Boot at MetLife.”[1]   Yes, after a 30-year run, MetLife is dropping Snoopy and the Peanuts gang. If you’re wondering why a company would break up a winning partnership and […]

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Digital Brand Identity Essentials – How to Build, Resonate and Grow

Successful branding requires consistent communications both on and offline. The question is, is your digital brand identity consistent and congruent with what your brand stands for? Does your brand strategy fully integrate your digital brand identity? Does it congruently express what you stand for? Is it well thought out and compelling? Does your digital brand identity […]

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Brand Innovation – How to Identify New Growth Opportunities

Every day, your brand has opportunities to positively or negatively impact both current and potential customers. Ultimately, high-quality brand interactions are the difference between people who make purchases and those who take their patronage elsewhere. Brand innovation is a key factor in harnessing customer attention, purchase and ongoing loyalty to ensure growth.   The positive and memorable […]

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Brand Crisis – How to Manage, Survive and Thrive

The one thing every brand product or service can count on is that there is a brand crisis in your future. No brand is immune. And, because bad news travels fast (faster than ever, due to social media), time is of the essence.   When do you have a brand crisis on your hands? Whenever […]

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Rebrand or Refresh? That is the Question

A Rebranding Strategy Guide for Brand Owners and Managers The business world is in a constant state of flux. Markets change, new trends emerge, disruptive competitors alter longstanding rules, and customer preferences evolve — all of which impacts your brand. Consequently brands are constantly evolving to ensure future growth and relevance. Even the longest standing and […]

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Brand Flops: 5 Lessons Brand Managers Can Learn From Epic Brand Failures

Successful branding is not easy. That’s why Coca-Cola, Sony, Microsoft, Ford, Colgate-Palmolive, McDonald’s and more — a few of the world’s biggest brands — have been responsible for some giant-sized branding flops.   In 1957, the introduction of the Edsel by Ford Motor Company was such a big failure that the name “Edsel” has become […]