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Archive for category: Brand Collaboration

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Strategic Brand Partnerships: Does My Brand Look Big in This?

In branding, it turns out that bigger is better together. In successful strategic brand partnerships, the branding strategy of two plus two can equal five…or more!   Before jumping into bed together, several questions need to be asked – and answered. It’s essential to be clear and consistent about your values and your vision and […]

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Top 10 Branding Articles in 2015

Are you curious which Persona Branding and Design articles have been the most popular over the past year?   We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest.   […]

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Luxury Branding: How to Establish or Re-Position Your High-End Brand

The combined value of the various luxury goods markets in 2014 was an estimated 865 billion euros, with luxury cars, personal luxury goods and luxury hospitality taking the top three places, with values of 351 billion, 223 billion and 150 billion respectively. [1]   In order to understand the branding strategies developed and utilized by […]

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Seasonal Branding: Tread Carefully with Christmas Themed Brand Strategies

Fourth quarter commercialism looms large. Sparkly red and green Christmas displays are simultaneously mounted as spooky orange and black Halloween decorations come down. From Ireland to Illinois, consumers react in unpredictable ways to brand seasonal messages that creep in earlier and earlier every year. For retailers, that response can mean boom or bust for critical […]

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Co-Branding: 13 Tips for Growing Your Brand Through Strategic Partnerships

Why Co-branding? Co-branding is defined as a partnership between brands. It typically works best when Brand A partners with Brand B, each with a different set of customers and brand associations of their own. As in the expression, “the whole is bigger than the parts,” co-branding can add value when synergy exists between the brands; […]

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Rebranding Strategy: Using Premium Repositioning To Increase Profitability

Repositioning or revitalizing your brand can be a powerful way to gain new market share and boost your profits. One of the most effective rebranding strategies is premium brand repositioning or premiumisation, which is about establishing higher perceived quality or specialness in order to achieve increased profitability by enabling you to charge more for your […]

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Limited Editions Packaging : Why They Work

Most of us at some point in our lives have probably been triggered to make an impulse purchase (or at least considered purchasing) one of our favourite brands solely because of the packaging.   There’s a high probability too that the particular brand packaging in question was of a ‘limited edition’ variety. Brands tend to […]

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Can You Use Brand Collaboration As A Key to Your Success in 2013?

Rising competition, increasing consumer power, the level of market noise… brand building in the current climate can be a daunting task. Many brands are finding it challenging to secure the attention of their target customer. However breaking through the clutter is not just restricted those with large marketing budgets, brand collaboration could be the key […]