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Travel is one of the largest industries in the world, with several trillion dollars spent globally by travellers each year, and within that mix, destination branding has become an increasingly important part of the marketing strategy for locations and the businesses that serve their area’s tourist demographic. Destination branding, or place branding, can be […]
The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]
Hearing someone say they work at Google seems to have the same effect on every listener regardless of their industry background…Wow! It’s a true testament to the Google leaders that they have created a reputation of being such a desirable place to work, but lets face it, it’s not just because of the […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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