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Archive for category: Brand Disruption
Brand Disruption: Be the Disruptor or Be Defeated
/0 Comments/in Brand Disruption, Brand Strategy, Challenger Brands, Disruptor BrandsDisruption happens. In the world of brands, standing still is not an option. Recent events at Whole Foods Market have reminded us that brands are living entities. While every brand has a different lifespan, as with all living things, youth fades and the peak of health simply cannot last forever — brand disruption, time for […]
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