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Google made us uncomfortable! When the third most valuable brand in the world [Forbes, 2015] announces a surprise rebranding, people notice. On a recent midsummer Silicon Valley afternoon, the Co-founder and CEO of Google morphed into the CEO of Alphabet before our eyes. What’s Alphabet, we wondered? Larry Page opened his […]
Most of us at some point in our lives have probably been triggered to make an impulse purchase (or at least considered purchasing) one of our favourite brands solely because of the packaging. There’s a high probability too that the particular brand packaging in question was of a ‘limited edition’ variety. Brands tend to […]
If we learn nothing else from the fast food and drink industry it is that complacency has no place in the business world, even among global brand leaders. A trend has emerged whereby large fast food and coffee retailers are expanding their brand model into new areas in order to capture new market opportunities and […]
What happens when a successful brand fails to impact within a new market or market segment? When despite best efforts, the brand cannot make itself relevant to a new market? Is introducing a sub-brand the answer? There are instances when sub-brands hold the key to expanding market share and broadening profit opportunities. However, sub-branding also […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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