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Archive for category: Brand Failures

Brand Crisis – How to Manage, Survive and Thrive

September 13, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Crisis, Brand Failures, Brand Health Check, Brand Relaunch, Brand Reputation, Brand Revitalisation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Brand Values, Branding, Customer Engagement, Entrepreneur, Rebranding, Situation Analysis

The one thing every brand product or service can count on is that there is a brand crisis in your future. No brand is immune. And, because bad news travels fast (faster than ever, due to social media), time is of the essence. When do you have a brand crisis on your hands? Whenever […]

Brand Flops: 5 Lessons Brand Managers Can Learn From Epic Brand Failures

July 12, 2016 /0 Comments/in Brand Ambassador, Brand Audit, Brand Auditing, Brand Champions, Brand Failures, Brand Relevance, Brand Reputation, Brand Research, Brand Risk Management, Brand Risk Mitigation, Brand Strategy

Successful branding is not easy. That’s why Coca-Cola, Sony, Microsoft, Ford, Colgate-Palmolive, McDonald’s and more — a few of the world’s biggest brands — have been responsible for some giant-sized branding flops. In 1957, the introduction of the Edsel by Ford Motor Company was such a big failure that the name “Edsel” has become […]

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Archive for category: Brand Failures

Brand Crisis – How to Manage, Survive and Thrive

Brand Flops: 5 Lessons Brand Managers Can Learn From Epic Brand Failures

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