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Archive for category: Brand Hierarchy
Brand Hierarchy Fundamentals for Multiple Brands To Avoid Confused Customers or Stagnant Sales
/4 Comments/in Brand Architecture, Brand HierarchyBrand hierarchy, also known as brand architecture, isn’t always easy or an obvious strategic factor within an organisation for a lot of business owners, senior managers and entrepreneurs. Most business owners don’t start thinking about organizing their product and service portfolio until they have several product lines and the relationship between the products is often […]
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