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Archive for category: Brand Mission

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Purposeful Brands: Why Customers Are Prepared to Pay More

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A quick answer please, if you can, to this question: “What does your brand really stand for?” in other words “What’s your brand purpose?”   If you hesitate to succinctly define the mission, vision, and values behind your brand – the primary raison d’être for your brand’s existence — your brand purpose — you can […]

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4 Reasons Why Your Business Profit Starts With Your Brand Mission

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In just about any niche, competition is fierce. Yet many SME, SMB, mid-size to large companies neglect to develop and articulate their brand mission because they’re either not sure how to do it or don’t realise it’s importance.   This in effect means they have nothing of substance [beyond price fights] to attract their ideal […]