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Archive for category: Brand Name Creation

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Eleven Branding Lessons: Keeping a Sharp Eye on Your No.1 Asset

Once the heavy lifting in creating your brand is done, basic care and ongoing maintenance to preserve and protect it must not be overlooked. “Nurture your brand as you would a child,” says brand expert Jagdeep Kapoor, author of the bestselling “Twenty-Four Brand Mantras.” Just like all living things, a brand requires nurturing to remain […]

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Rebranding Strategy: The ABCs of Rebranding Google

   Google made us uncomfortable!   When the third most valuable brand in the world [Forbes, 2015] announces a surprise rebranding, people notice.   On a recent midsummer Silicon Valley afternoon, the Co-founder and CEO of Google morphed into the CEO of Alphabet before our eyes. What’s Alphabet, we wondered?   Larry Page opened his […]

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Brand Renaming: Name and Tagline Change Considerations

Is your brand struggling to stay relevant, afloat, or sinking in the marketplace? Do you feel that your brand could be capturing more market share—but it just isn’t happening on your current platforms?   Renaming your brand or changing your tagline can be a powerful strategy for brand renewal or revitalisation, but it’s not a […]