New Search
If you are not happy with the results below please do another search
Archive for category: Brand Name Origination
Eleven Branding Lessons: Keeping a Sharp Eye on Your No.1 Asset
/0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Collateral, Brand Health Check, Brand Name Creation, Brand Name Origination, Brand Personality, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Branding, Customer Engagement, Rebranding Mistakes, Situation AnalysisOnce the heavy lifting in creating your brand is done, basic care and ongoing maintenance to preserve and protect it must not be overlooked. “Nurture your brand as you would a child,” says brand expert Jagdeep Kapoor, author of the bestselling “Twenty-Four Brand Mantras.” Just like all living things, a brand requires nurturing to remain […]
Rebranding Strategy: The ABCs of Rebranding Google
/0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Expansion, Brand Health Check, Brand Leadership, Brand Name Creation, Brand Name Origination, Brand Personality, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Revitalisation, Brand Strategy, Branding, Business, Rebrand, Rebranding, Sub-Branding, Sub-BrandsGoogle made us uncomfortable! When the third most valuable brand in the world [Forbes, 2015] announces a surprise rebranding, people notice. On a recent midsummer Silicon Valley afternoon, the Co-founder and CEO of Google morphed into the CEO of Alphabet before our eyes. What’s Alphabet, we wondered? Larry Page opened his […]
Brand Renaming: Name and Tagline Change Considerations
/0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Collateral, Brand Name Creation, Brand Name Origination, Brand Profiling & Positioning, Brand Relevance, Brand Strategy, Branding, Rebrand, Rebranding, Return On Investment, Situation AnalysisIs your brand struggling to stay relevant, afloat, or sinking in the marketplace? Do you feel that your brand could be capturing more market share—but it just isn’t happening on your current platforms? Renaming your brand or changing your tagline can be a powerful strategy for brand renewal or revitalisation, but it’s not a […]
Top 10 Branding Articles in 2014
/0 Comments/in Blogging, Brand Audit, Brand Auditing, Brand Name Origination, Brand Profiling & Positioning, Brand Promise, Brand Revitalisation, Brand Strategy, Branding, Branding Trends, Business, Packaging, Packaging Design, Rebrand, RebrandingHave you ever wondered which Persona Branding and Design articles are the most popular with readers? We’re always interested to see which of our posts resonate most with you. Even though we do lots of research and planning, there are no guarantees which topics will get the most attention. Today we’re giving you an exclusive […]
Brand Naming: Top Ten Methods for Brand Name Creation
/7 Comments/in Brand Name Origination, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Strategy, Brand Values, Branding“A rose by any other name would smell as sweet.” This immortal line from William Shakespeare’s “Romeo and Juliet” reminds us that names have only as much power as we give them – but Shakespeare didn’t have to worry about branding. The name of your company, product, service or range etc. is often the […]
Does Your Brand Name Transfer Successfully to the Global Export Markets?
/0 Comments/in Brand Name Origination, Brand Revitalisation, Brand Strategy, Rebrand, RebrandingLocal versus Global. If you are considering launching your product or service on the international market you’ve probably invested significant amounts of time, effort and resources to date in developing your offering or solution. Have you invested comparable effort in the foundations, planning and development strategy for your brand or even the name for […]
About
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
Copyright © 2007-2022 All rights reserved.
Persona Design Consultants Ltd.
Registered in Ireland: No. 201997
Member of
