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Archive for category: Brand Personality

31

Brand Recall: 8 Strategies for Building a More Profitable Brand

82% of all high level corporate executives in the US stated that their customers had higher expectations of their companies than just three years before, 60% of executives found it difficult to please their customers, and 42% stated that consumers are using social media to shame their company into meeting increased customer demands, according to […]

32

Rebranding Strategy: The ABCs of Rebranding Google

   Google made us uncomfortable!   When the third most valuable brand in the world [Forbes, 2015] announces a surprise rebranding, people notice.   On a recent midsummer Silicon Valley afternoon, the Co-founder and CEO of Google morphed into the CEO of Alphabet before our eyes. What’s Alphabet, we wondered?   Larry Page opened his […]

33

Brand Management: Top 10 Tips for Managing Your Brand Reputation

Got a brand? Just like a person, your brand has a reputation to establish and uphold. The identity of your brand, of course, begins with its name. Your product or service is your brand’s body and mind, and you must use all five senses to reach out in appealing ways to old and new friends […]

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Brand Strategy: 7 Winning Components of a Market Leading Brand Plan

This may sound obvious but how people feel about your company significantly impacts how much they’ll spend on, or refer your products or services.    If you want customers or prospective customers to feel positively inclined towards your brand, or indeed to become enthusiastic brand advocates, then you need a really solid and consistently applied […]

35

Packaging Design: How to Make it into an Irresistible Customer Brand Magnet

The growing proliferation of multiple different brands in the market place has made customers spoilt for choice, but often at the expense of easy decision-making.    As most of us know, shopping has become a far more arduous affair where we frequently find ourselves overwhelmed and sometimes confused by the array of products on shelf […]

36

Brand Honesty: Why and How It Pays to be Truthful

Openly, honestly admitting your brand’s flaws is a daunting prospect, but it just might save your bottom line or even help grow it!     Few companies willingly confess their problems, but most customers notice those problems. Whether it’s an unclear label on some packaging that makes it difficult to read the ingredients, a supply […]

37

Brand Voice: Differentiating Through Your Own Brand Language and Attitude

In the world of branding, differentiation is a primary driver of success. However, it’s increasingly challenging for brands to stand out in a noisy, crowded marketplace where countless brands are competing across multiple channels for audience attention. One of the most effective ways to differentiate your brand and stand out from the crowd is to […]

38

Creating New Brands: Top 10 Tips for Brand Success

Launching a new brand is both exciting and challenging. The excitement comes in the promise of something fresh and new that could be wildly successful, be it for your well established, emerging or new startup company — and the challenge comes in getting it right the first time.   Evaluating, articulating, developing and documenting your […]

39

Packaging Design: Top 16 Tips for Great Eye-Catching Packaging Design

     Today’s retail environment is highly competitive place.          • 70% of purchase decisions are made in store          • 10% of shoppers switch brand inside a store   The most effective and profitable brands are those that stand out distinctively—and packaging design is a critical element for effective brand standout. Whether you’re developing […]

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Brand Stories: Top 7 Tips for Creating a Great Brand Story

Your brand is the most powerful asset your business owns. A compelling brand will drive sustainability and long-term profits, increasing your market share and elevate your business above the competition. In order to develop, maintain, and grow your brand, you need an effective brand strategy that combines several elements—and one of the most crucial of […]