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Archive for category: Brand Personality

Brand Profiling: Top 6 Components to Creating a Strong Brand Personality

February 2, 2015 /2 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Target Market

Your brand is much more than merely product or service related features and benefits, or a logo. Brands are an experience—the relationship between your business and your customers. In the words of Simon Sinek “people don’t buy what you do, they buy ‘why’ you do it and what you do simply proves what you believe.” […]

CEO Brand Leadership: How Does Your Leadership Impact Your Brand?

October 21, 2014 /0 Comments/in Brand Leadership, Brand Personality, Brand Profiling & Positioning, Branding, Business

Branding is the dominant decider for competing successfully in today’s business world. Organisations with the strongest brands are able to achieve far greater market share, higher profits, and long-term viability and sustainability. Whilst most companies focus their branding efforts on marketing, platform and brand collateral, many neglect one of the most important drivers of their […]

Brand Strategy: Getting Your Brand Noticed at Fingal Enterprise Week 2014

October 17, 2014 /0 Comments/in Brand Personality, Brand Strategy, Branding

Last weeks event at Fingal Enterprise Week 2014, run by Fingal Local Enterprise Office, was a huge success judging by all the enquiries and warm messages we’ve since received. I was speaking alongside Terry Prone from The Communications Clinic together with Al Dunne, Breda Browne and Padraig […]

Social Branding: The New Rules for Brand Success on Social Media

October 14, 2014 /3 Comments/in Brand Experience, Brand Personality, Brand Strategy, Brand Values, Brand Voice, Branding, Integrated Marketing, Social Engagement, Social Media

There’s no doubt about it: If you want a successful brand, you need to incorporate social media into your branding strategy. Customer interactions are increasingly taking place online rather than in person or over the phone, and your audience expects to find a strong social media presence for their favorite brands. Just how important […]

Brand Personality: Is Your Brand’s Character Big Enough to Compete?

September 9, 2014 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding

Just as people can be larger than life, a brand’s personality can take on a life of its own. Creating a brand with an authentically strong character is central to your branding strategy success and effectively the decider between just another average price fighter or a truly magnetic and profitable brand. And the good […]

Personal Branding: Tips for CEOs & Senior Executives

August 19, 2014 /2 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Reputation, Brand Strategy, Brand Values, Branding, Business, Personal Branding

Branding is essential for the success of your business, but your products or services aren’t the only aspects of your company that need a strong brand. As a CEO or executive, and the public face of your business, developing a distinctive and consistent personal brand complements and further solidifies your business brand—while at the same […]

Personal Branding: The Difference Between Product and Personal Branding

July 23, 2014 /0 Comments/in Brand Personality, Brand Reputation, Brand Story, Brand Strategy, Brand Values, Branding, Personal Branding

Branding is crucial for any business looking to be competitive in today’s marketplace. When most organizations mention branding, they’re referring to the carefully crafted perceptions surrounding their products or services designed to create an emotional response in their target audience. But there’s another type of branding that can be equally important in marketing your business—namely, […]

Destination Branding: The Key Essentials for Success

June 17, 2014 /0 Comments/in Brand Culture, Brand Experience, Brand Personality, Brand Promise, Brand Relevance, Brand Story, Brand Values, Branding, Celebrity Endorsement, Destination Branding, Marketing, Tourism

Travel is one of the largest industries in the world, with several trillion dollars spent globally by travellers each year, and within that mix, destination branding has become an increasingly important part of the marketing strategy for locations and the businesses that serve their area’s tourist demographic. Destination branding, or place branding, can be […]

FMCG Branding: Going for Gold with Fast Moving Consumer Goods

March 5, 2014 /3 Comments/in Brand Champions, Brand Culture, Brand Experience, Brand Loyalty, Brand Personality, Brand Promise, Brand Relevance, Brand Story, Brand Strategy, Brand Values, Branding, FMCG, Global Branding, Packaging

The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]

Brand Promises: Are You Consistently Delivering Yours?

February 20, 2014 /0 Comments/in Brand Champions, Brand Experience, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Rebrand, Rebranding

A brand promise is what your company or brand commits to delivering for everyone who interacts with you. Your brand promise is a pledge, an assurance, or a guarantee that identifies what your customers can expect each and every time they connect with your company—whether it’s through your people, your marketing materials, or your products […]