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Much like the Olympics, every four years the World Cup captures the attention of the globe—and global marketers. World Cup branding is a powerful way for businesses to elevate their brand profiles and strengthen brand visibility on a global scale. But the branding techniques used by companies during World Cup fever don’t have to […]
One of the biggest brand marketing challenges for companies is to try and increase consumer recognition and recall of their brand. The ability of a brand to capture the audiences’ attention, and quickly communicate its message is key to shaping the brand’s identity within its target market. We talked about reducing consumer confusion […]
Early examples of branded goods “placement” in television shows, films and print date back nearly one hundred years so it’s clearly not a recent phenomenon. However Irish law has only permitted product placement since September 2011. As a strategy for gaining your target audience’s attention is now arguably far more effective then traditional TV […]
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