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Archive for category: Brand Positioning
Boring Brand? How To Create a Unique Brand and Market Positioning
/0 Comments/in Brand PositioningBrand Positioning is not a new concept. Identified by Jack Trout and Al Ries in 1980, brand positioning is recognized as one of the most effective ways to become a market and industry leader. Since the “Positioning: The Battle for Your Mind” [1] book was published, thousands of companies used the concept to formulate a concise […]
Strategic Brand Partnerships: Does My Brand Look Big in This?
/0 Comments/in Brand Collaboration, Brand Partnerships, Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Strategy, Co-Branding, Partnership Branding, Strategic PartnershipsIn branding, it turns out that bigger is better together. In successful strategic brand partnerships, the branding strategy of two plus two can equal five…or more! Before jumping into bed together, several questions need to be asked – and answered. It’s essential to be clear and consistent about your values and your vision and […]
The Impact of Company Brand Culture On Driving Performance and Increasing Sales
/2 Comments/in Brand Culture, Brand Experience, Brand Innovation, Brand Loyalty, Brand Positioning, Brand Profiling & Positioning, Brand Refresh, Brand Relaunch, Brand Revitalisation, Brand Values, RebrandingMost leaders and employees would view company brand culture as a crucial part of job performance and satisfaction coupled with great customer service, yet for so many brands it remains an elusive concept. We all know intuitively that a bad company culture produces bad results and there are plenty of statistics to back this […]
Use Humour in Branding to Create Strong Emotional Bonds so You Increase Sales
/0 Comments/in Brand Differentiation, Brand Personality, Brand Positioning, Brand Recall, Brand Strategy, Customer Engagement, Humour in BrandingSorting through all the noise we’re bombarded with in the digital era is certainly a challenge. It’s essential for a brand to avoid getting lost in the daily deluge as customers navigate information overload and a visual avalanche to focus on what’s most relevant. That’s where emotional connections come in, solving a digital age dilemma […]
How to Transform Your Brand and Increase Your Sales
/0 Comments/in Brand Differentiation, Brand Leadership, Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Revitalisation, Brand Strategy, Branding, Branding Bootcamp, Branding Masterclass, Branding Mastermind, Branding Workshop, Business, Rebrand, Rebranding10 Branding Tips From Silicon Valley on How to Be a Successful Startup Brand
/2 Comments/in Brand Positioning, Brand Profiling & Positioning, Brand Promise, Brand Relaunch, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Entrepreneur, Rebrand, RebrandingFrom Silicon Valley to Silicon Docks and Silicon Roundabout, the buzzwords “entrepreneur”, “branding” and “startup” get bandied about quite a bit, so let’s take a look at their meanings. Dictionary definitions indicate that an entrepreneur is a person who initiates, organizes and manages a business and assumes its risk. A startup is the vehicle for […]
How to Use Brand Positioning to Build Brand Impact in an Overcrowded Market
/0 Comments/in Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Strategy, Brand Values, BrandingMondelēz International is a globally recognized snack manufacturer responsible for over 50 brands. However, according to its fact sheet released in 2015, 13 of its ‘power brands’ in 2014 were responsible for 60 percent of revenue which suggests that those 13 high performers have stronger brand positioning than the rest of the portfolio. In fact those 13 […]
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