New Search

If you are not happy with the results below please do another search

Archive for category: Brand Positioning

3

Strategic Brand Partnerships: Does My Brand Look Big in This?

In branding, it turns out that bigger is better together. In successful strategic brand partnerships, the branding strategy of two plus two can equal five…or more!   Before jumping into bed together, several questions need to be asked – and answered. It’s essential to be clear and consistent about your values and your vision and […]

4

The Impact of Company Brand Culture On Driving Performance and Increasing Sales

Most leaders and employees would view company brand culture as a crucial part of job performance and satisfaction coupled with great customer service, yet for so many brands it remains an elusive concept.   We all know intuitively that a bad company culture produces bad results and there are plenty of statistics to back this […]

5

Use Humour in Branding to Create Strong Emotional Bonds so You Increase Sales

Sorting through all the noise we’re bombarded with in the digital era is certainly a challenge. It’s essential for a brand to avoid getting lost in the daily deluge as customers navigate information overload and a visual avalanche to focus on what’s most relevant. That’s where emotional connections come in, solving a digital age dilemma […]

7

10 Branding Tips From Silicon Valley on How to Be a Successful Startup Brand

From Silicon Valley to Silicon Docks and Silicon Roundabout, the buzzwords “entrepreneur”,  “branding” and “startup” get bandied about quite a bit, so let’s take a look at their meanings. Dictionary definitions indicate that an entrepreneur is a person who initiates, organizes and manages a business and assumes its risk. A startup is the vehicle for […]

9

How to Use Brand Positioning to Build Brand Impact in an Overcrowded Market

Mondelēz International is a globally recognized snack manufacturer responsible for over 50 brands. However, according to its fact sheet released in 2015, 13 of its ‘power brands’ in 2014 were responsible for 60 percent of revenue which suggests that those 13 high performers have stronger brand positioning than the rest of the portfolio. In fact those 13 […]