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Archive for category: Brand Profiling & Positioning

Use Psychology in Your Brand Strategy to Create Irresistible Brand Experiences and Increase Sales

November 7, 2017 /0 Comments/in Brand Profiling & Positioning, Brand Psychology, Brand Strategy

Design Is NOT Branding: 10 Things Every Business Owner and Entrepreneur Should Know

October 2, 2017 /0 Comments/in Brand Profiling & Positioning, Branding

Everyone knows that you mustn’t judge a book by its cover. Yet, the number one misunderstanding on what branding is all about typically comes from small and medium-sized businesses who often don’t understand the difference between design and branding because they don’t have access to big-brand ‘know-how’. Don’t confuse branding strategy with asking a […]

Purposeful Brands: Why Customers Are Prepared to Pay More

September 7, 2017 /0 Comments/in Brand Mission, Brand Profiling & Positioning, Brand Purpose, Brand Strategy, Brand Values, Branding

A quick answer please, if you can, to this question: “What does your brand really stand for?” in other words “What’s your brand purpose?” If you hesitate to succinctly define the mission, vision, and values behind your brand – the primary raison d’être for your brand’s existence — your brand purpose — you can […]

4 Reasons Why Your Business Profit Starts With Your Brand Mission

August 23, 2017 /0 Comments/in Brand Culture, Brand Mission, Brand Profiling & Positioning, Brand Strategy, Branding

In just about any niche, competition is fierce. Yet many SME, SMB, mid-size to large companies neglect to develop and articulate their brand mission because they’re either not sure how to do it or don’t realise it’s importance. This in effect means they have nothing of substance [beyond price fights] to attract their ideal […]

Using Video To Broadcast Your Brand Message So You Attract Your Ideal Customers

August 17, 2017 /0 Comments/in Brand Message, Brand Personality, Brand Profiling & Positioning, Brand Strategy, Branding, Video

There are two important takeaways for you in this post about brand message using video: The first is that you don’t need to be a big-time corporation to publish a video that becomes popular. Today, if you have a smartphone, you can make a great marketing video to depict your brand message. A one-minute video […]

Strategic Brand Partnerships: Does My Brand Look Big in This?

July 29, 2017 /0 Comments/in Brand Collaboration, Brand Partnerships, Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Strategy, Co-Branding, Partnership Branding, Strategic Partnerships

In branding, it turns out that bigger is better together. In successful strategic brand partnerships, the branding strategy of two plus two can equal five…or more! Before jumping into bed together, several questions need to be asked – and answered. It’s essential to be clear and consistent about your values and your vision and […]

The Impact of Company Brand Culture On Driving Performance and Increasing Sales

July 23, 2017 /2 Comments/in Brand Culture, Brand Experience, Brand Innovation, Brand Loyalty, Brand Positioning, Brand Profiling & Positioning, Brand Refresh, Brand Relaunch, Brand Revitalisation, Brand Values, Rebranding

Most leaders and employees would view company brand culture as a crucial part of job performance and satisfaction coupled with great customer service, yet for so many brands it remains an elusive concept. We all know intuitively that a bad company culture produces bad results and there are plenty of statistics to back this […]

From Zero to Hero: How to Become a Must-Have Brand

June 21, 2017 /0 Comments/in Brand Differentiation, Brand Profiling & Positioning, Brand Strategy

Apple did it. Starbucks did it, too. And so did Barbie dolls by Mattel. If you’re wondering how these items scaled from new idea to nice-to-have to must-have hero brands, let Steve Jobs explain: “Customers don’t know what they want until we’ve shown them.”[1] Is it really as easy as the […]

Personal Branding: We Are All CEOs (Part 2)

June 11, 2017 /0 Comments/in Brand Profiling & Positioning, Brand Reputation, Brand Strategy, Branding, Personal Branding

In the second of a two-part post, we take a look at identifying your personal brand and maintaining it…and why personal branding no longer important just for celebrities or VIPs anymore. To reinforce the message of this article Part 1, we reiterate: Everyone has a personal brand, whether they like it or not. To […]

How to Develop Your Brand Tone of Voice to Increase Sales

May 28, 2017 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Tone of Voice, Brand Voice, Branding, Communication

Bring to mind someone you love and know well. When they announce happy news, how do they do it? It may be because of their personal brand type they give you the message as they bound into your home, all high-energy and dramatic, practically jumping up and down until you take the bait and […]