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Sorting through all the noise we’re bombarded with in the digital era is certainly a challenge. It’s essential for a brand to avoid getting lost in the daily deluge as customers navigate information overload and a visual avalanche to focus on what’s most relevant. That’s where emotional connections come in, solving a digital age dilemma […]
Perhaps you’ve seen some of the headlines. This one from Bloomberg pretty well sums up the lot: “Snoopy, Loved as Friend, Lacking as Leader, Gets Boot at MetLife.”[1] Yes, after a 30-year run, MetLife is dropping Snoopy and the Peanuts gang. If you’re wondering why a company would break up a winning partnership and […]
(see Part 1 here) “Exactly how do I tell my brand’s story?” is one of the most frequently asked questions we receive. Simply start at the beginning and consider the following guides as you draft out the core ingredients of your brand story: Do: Tell a story Don’t: Fudge the facts Do: Use visuals […]
82% of all high level corporate executives in the US stated that their customers had higher expectations of their companies than just three years before, 60% of executives found it difficult to please their customers, and 42% stated that consumers are using social media to shame their company into meeting increased customer demands, according to […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
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