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Archive for category: Brand Refresh
The Impact of Company Brand Culture On Driving Performance and Increasing Sales
/2 Comments/in Brand Culture, Brand Experience, Brand Innovation, Brand Loyalty, Brand Positioning, Brand Profiling & Positioning, Brand Refresh, Brand Relaunch, Brand Revitalisation, Brand Values, RebrandingMost leaders and employees would view company brand culture as a crucial part of job performance and satisfaction coupled with great customer service, yet for so many brands it remains an elusive concept. We all know intuitively that a bad company culture produces bad results and there are plenty of statistics to back this […]
7 Ways A Brand Refresh Will Make You More Productive And Increase Sales
/0 Comments/in Brand Refresh, Brand Relaunch, Brand Relevance, Brand Revitalisation, Brand Strategy, Branding, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized DesignIt’s often human nature to resist change because persisting with the comfortingly familiar feels ‘safer’. Sadly the marketplace is littered with case studies and examples of once very successful brands now gone forever, often because their leaders didn’t implement the critical changes needed, together with a brand refresh, that were essential to ensuring a successful […]
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