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Archive for category: Brand Relevance

Are Your Brand Values On The Money? They’re Critical to Your Profitability

August 24, 2012 /0 Comments/in Brand Relevance, Brand Revitalisation, Brand Strategy, Brand Values, Branding

The last five years has seen a massive shift in the fundamentals that shape the corporate operating environment. Technological advances and economic influences have led to fundamental changes in global business practices and customer behaviour. These changes demand businesses to alter and adapt their business models in order to maintain relevancy and profitability, but […]

Social Media – How to Choose the Right Fit for Your Brand for Effective ROI

August 3, 2012 /0 Comments/in Brand Relevance, Brand Strategy, Business, Communication, Customer Engagement, Facebook, Google+, Interactive Marketing, Market Demographics, Marketing, Mobile, Online Marketing, Pinterest, Return On Investment, Social Engagement, Social Media, Target Market, Twitter

Social media adoption figures have sky rocketed in Ireland in the last few years. The Irish market has shown an engagement with social networks that is among the highest in Europe. We are the 4th heaviest users of social media in the EU, the 2nd highest users of Linkedin after the USA, and 1 of […]

7 Steps to Branding Your Way Out of Recession and Into Profitable Growth

July 10, 2012 /0 Comments/in Brand Health Check, Brand Relevance, Brand Revitalisation, Brand Strategy, Branding, Business, Return On Investment, Revitalized Design

There are few companies in existence that have not felt the affects of the current recession impacting on their business and profit margins. As many of us know, uneasiness in the market fostered by fears of job losses and reduction in wages has consumer spending at an all time low. Many business leaders feeling […]

Brand Awareness or Audience Annoyance? Context is King!

June 18, 2012 /0 Comments/in Brand Placement, Brand Relevance, Brand Strategy, Branding

One of the biggest brand marketing challenges for companies is to try and increase consumer recognition and recall of their brand. The ability of a brand to capture the audiences’ attention, and quickly communicate its message is key to shaping the brand’s identity within its target market. We talked about reducing consumer confusion […]

15 Reasons Why You Need a Brand Audit to Increase Your Revenue

September 29, 2011 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Design Update, Market Insights, Market Research, Marketing, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market, Trends

Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]

Top 10 Reasons For Rebranding To Grow Your Business

July 7, 2011 /0 Comments/in Brand Collateral, Brand Design Brief, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Customer Service, Graphic Design, Integrated Marketing, Market Demographics, Market Insights, Market Psychographics, Market Research, Marketing, Packaging, Rebrand, Rebranding, Rebranding Mistakes, Situation Analysis, Target Market, Technology, Trends

Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]