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Archive for category: Brand Revitalisation

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The Impact of Company Brand Culture On Driving Performance and Increasing Sales

Most leaders and employees would view company brand culture as a crucial part of job performance and satisfaction coupled with great customer service, yet for so many brands it remains an elusive concept.   We all know intuitively that a bad company culture produces bad results and there are plenty of statistics to back this […]

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7 Ways A Brand Refresh Will Make You More Productive And Increase Sales

It’s often human nature to resist change because persisting with the comfortingly familiar feels ‘safer’. Sadly the marketplace is littered with case studies and examples of once very successful brands now gone forever, often because their leaders didn’t implement the critical changes needed, together with a brand refresh, that were essential to ensuring a successful […]

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Rebranding: 15 Do’s and Don’ts for Brand Success

Since 1903, the Pepsi-Cola (and later Pepsi) logo has seen many changes and facelifts in the form of rebranding and revitalisations. Through the last 100-plus years, the logo has evolved from what we might consider today an old-fashioned typeface through many fresh new looks.     But while it’s interesting to follow the evolution of […]

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Brand Audits – How to Use One to Grow Your Profits

Perhaps you’ve seen some of the headlines. This one from Bloomberg pretty well sums up the lot: “Snoopy, Loved as Friend, Lacking as Leader, Gets Boot at MetLife.”[1]   Yes, after a 30-year run, MetLife is dropping Snoopy and the Peanuts gang. If you’re wondering why a company would break up a winning partnership and […]

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Digital Brand Identity Essentials – How to Build, Resonate and Grow

Successful branding requires consistent communications both on and offline. The question is, is your digital brand identity consistent and congruent with what your brand stands for? Does your brand strategy fully integrate your digital brand identity? Does it congruently express what you stand for? Is it well thought out and compelling? Does your digital brand identity […]

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Brand Crisis – How to Manage, Survive and Thrive

The one thing every brand product or service can count on is that there is a brand crisis in your future. No brand is immune. And, because bad news travels fast (faster than ever, due to social media), time is of the essence.   When do you have a brand crisis on your hands? Whenever […]

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10 Branding Tips From Silicon Valley on How to Be a Successful Startup Brand

From Silicon Valley to Silicon Docks and Silicon Roundabout, the buzzwords “entrepreneur”,  “branding” and “startup” get bandied about quite a bit, so let’s take a look at their meanings. Dictionary definitions indicate that an entrepreneur is a person who initiates, organizes and manages a business and assumes its risk. A startup is the vehicle for […]

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Rebrand or Refresh? That is the Question

A Rebranding Strategy Guide for Brand Owners and Managers The business world is in a constant state of flux. Markets change, new trends emerge, disruptive competitors alter longstanding rules, and customer preferences evolve — all of which impacts your brand. Consequently brands are constantly evolving to ensure future growth and relevance. Even the longest standing and […]