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Archive for category: Brand Revitalisation

11

Rebranding: Crisis Recovery and Brand Rebuild

In the first quarter of 2015, SDL conducted a survey of almost 3,000 customers and found four out of five would walk away from a brand and never give it another chance after experiencing a major issue.   That statistic explains why some brands have no choice but to rebrand in an attempt to resolve […]

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Rebranding Strategy: Gems of Wisdom from 5 Successful Brand Revitalizations

Rebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times.    While some brands adopt […]

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Top 10 Branding Articles in 2015

Are you curious which Persona Branding and Design articles have been the most popular over the past year?   We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest.   […]

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Rebranding Strategy: The ABCs of Rebranding Google

   Google made us uncomfortable!   When the third most valuable brand in the world [Forbes, 2015] announces a surprise rebranding, people notice.   On a recent midsummer Silicon Valley afternoon, the Co-founder and CEO of Google morphed into the CEO of Alphabet before our eyes. What’s Alphabet, we wondered?   Larry Page opened his […]

15

Creating New Brands: Top 10 Tips for Brand Success

Launching a new brand is both exciting and challenging. The excitement comes in the promise of something fresh and new that could be wildly successful, be it for your well established, emerging or new startup company — and the challenge comes in getting it right the first time.   Evaluating, articulating, developing and documenting your […]

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Brand Revitalisation: 9 Strategies to Revive Your Lagging Brand

Are your sales are slipping or have you been losing customers to your competition? Or is it a case that your brand simply isn’t performing as well as it did previously?   Regardless of how successful your brand has been or is at present, at some point in its life cycle every brand needs re-evaluation […]

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Top 10 Branding Articles in 2014

Have you ever wondered which Persona Branding and Design articles are the most popular with readers? We’re always interested to see which of our posts resonate most with you. Even though we do lots of research and planning, there are no guarantees which topics will get the most attention. Today we’re giving you an exclusive […]

18

Rebranding: How to Make It Through a Rebrand and Emerge Stronger

A strong brand is the key to success and sustainable growth for your business. However, brands are not static, unchanging identities – the most successful brands live and breathe, evolving along with changing shifts in market tastes, trends and demands.    Rebranding or brand revitalisation, when properly planned and implemented, can be a powerfully effective […]

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Brand Resurgence: 4 Lessons Learned from Amazing Brand Comebacks

Brands fizzle out all the time. From historic flops like the Ford Edsel to problematic launches from established brands, such as Crystal Pepsi and the disastrous introduction of Apple Maps, brand disintegration can hit any company for any number of reasons. But some brands are agile enough to adapt, adjust their strategies, learn from their mistakes, […]

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Rebranding : How To Do It Successfully and Avoid Pitfalls

One of the world’s biggest brands – Coca Cola – has done it eleven times, albeit in a largely evolutionary manner, since selling their first sugar-laden fizzy drink in its now-iconic bottle. Thousands of other very successful well knows brands have also done it over the decades. It’s a critical and strategic part of all […]