New Search

If you are not happy with the results below please do another search

Archive for category: Branding Trends

4

8 Huge Branding Trends in 2018: What’s New and Valuable?

Branding trends can have a lasting and permanent effect on your business. The future of your business depends on a compilation of factors, but mostly on you. It’s not the market situation or “bad luck” that make businesses fail. Most of the time businesses fail because of faulty decisions made by their founders and management […]

5

Top 7 Branding Trends in 2017

With each December comes the inevitable look back at what we’ve learned in the year that was, as well as a look forward with predictions of trends aplenty. The business of branding is no different, although there is a constant in branding that we draw your attention to, namely: brand identity, including packaging, design, and […]

6

What Women Want: Brand Buying Power in 2016 and Beyond

The percentage of purchases decided by women translates into a staggering $18 trillion in earnings worldwide for businesses.   More than half of key purchasing decisions are made by women today, product or service. The question is have you tailored your brand to meet their needs? Does the positioning, style, story, tone and focus of […]

7

What’s a Cult Lifestyle Brand, and How do You Create One?

When the Apple Corporation gave its annual report in 2015, it had a whopping $178 billion in cash, or enough to buy the Ford, Tesla, and General Motors car companies and have more than $41 billion left over. [1] Such is the power and worth of a so-called cult lifestyle brand. Here, we’ll look at […]

9

Top 10 Branding Articles in 2015

Are you curious which Persona Branding and Design articles have been the most popular over the past year?   We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest.   […]