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Archive for category: Branding Trends
8 Huge Branding Trends in 2018: What’s New and Valuable?
/0 Comments/in Branding TrendsBranding trends can have a lasting and permanent effect on your business. The future of your business depends on a compilation of factors, but mostly on you. It’s not the market situation or “bad luck” that make businesses fail. Most of the time businesses fail because of faulty decisions made by their founders and management […]
Top 7 Branding Trends in 2017
/1 Comment/in Branding Mastermind, Branding Trends, Business, InnovationWith each December comes the inevitable look back at what we’ve learned in the year that was, as well as a look forward with predictions of trends aplenty. The business of branding is no different, although there is a constant in branding that we draw your attention to, namely: brand identity, including packaging, design, and […]
What Women Want: Brand Buying Power in 2016 and Beyond
/0 Comments/in Brand Affinity, Brand Profiling & Positioning, Brand Strategy, Branding, Branding Trends, Business, Market Demographics, Market Insights, Market Psychographics, Market Research, Target MarketThe percentage of purchases decided by women translates into a staggering $18 trillion in earnings worldwide for businesses. More than half of key purchasing decisions are made by women today, product or service. The question is have you tailored your brand to meet their needs? Does the positioning, style, story, tone and focus of […]
What’s a Cult Lifestyle Brand, and How do You Create One?
/0 Comments/in Brand Culture, Brand Differentiation, Brand Experience, Brand Leadership, Brand Loyalty, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Reputation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Branding Trends, Cult Branding, Customer Service, PremiumizationWhen the Apple Corporation gave its annual report in 2015, it had a whopping $178 billion in cash, or enough to buy the Ford, Tesla, and General Motors car companies and have more than $41 billion left over. [1] Such is the power and worth of a so-called cult lifestyle brand. Here, we’ll look at […]
Lorraine Carter Speaking at The Future Business Forum, Bucharest
/0 Comments/in Branding, Branding Trends, Business, TrendsWould you like some critical insights into the future trends of branding and business today? Join me at The Future Business Forum 2016, Romania, where I’ll be addressing the key trends in branding and how they’re impacting business so you’re empowered to make the right decisions for your future brand success. […]
Top 10 Branding Articles in 2015
/0 Comments/in Brand Collaboration, Brand Culture, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Relaunch, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Branding, Branding Trends, Co-Branding, Colour Psychology, Global Branding, Innovation, Luxury Branding, Millennial Branding, Packaging, Packaging Design, Premiumization, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Storytelling, YouTubeAre you curious which Persona Branding and Design articles have been the most popular over the past year? We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest. […]
What Customers Want: Top 16 Branding Trends in 2016
/0 Comments/in Brand Culture, Brand Experience, Brand Personality, Brand Story, Brand Strategy, Branding, Branding Trends, Business, Customer Engagement, Global Branding, Integrated Marketing, Interactive Marketing, Market Insights, Marketing, Millennial Branding, Mobile, Mobile Commerce, Online Marketing, Social Engagement, Technology, Video, YouTubeMore than a half century ago, the customer-centric branding pioneer Walter Landor said, “Products are made in the factory, but brands are created in the mind.” [1] In 2016, the path to that consumer experience is a two-way street, and guess who’s in the driver’s seat? Brands with strong personality are the winners, because customers […]
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Contact: Lorraine Carter
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