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Archive for category: Business

Top 7 Branding Trends in 2017

December 6, 2016 /1 Comment/in Branding Mastermind, Branding Trends, Business, Innovation

With each December comes the inevitable look back at what we’ve learned in the year that was, as well as a look forward with predictions of trends aplenty. The business of branding is no different, although there is a constant in branding that we draw your attention to, namely: brand identity, including packaging, design, and […]

How to Transform Your Brand and Increase Your Sales

August 24, 2016 /0 Comments/in Brand Differentiation, Brand Leadership, Brand Personality, Brand Positioning, Brand Profiling & Positioning, Brand Revitalisation, Brand Strategy, Branding, Branding Bootcamp, Branding Masterclass, Branding Mastermind, Branding Workshop, Business, Rebrand, Rebranding

How Brexit Presents Big Opportunities for Small Brands

July 18, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Differentiation, Brand Health Check, Brand Personality, Brand Positioning, Brand Relevance, Brand Strategy, Branding, Brexit Brands, Business

Want to Build Your Brand? Lorraine Carter Speaking at Bucharest Tech Week

May 10, 2016 /0 Comments/in Brand Leadership, Brand Loyalty, Brand Strategy, Branding, Business, Keynote Speaker

Are you launching a new brand to market or considering rebranding but you’re not sure where to start to ensure a profitable return on your investment? Have you got a really fantastic product or service but you’re struggling with how to clearly articulate what your brand stands for and what makes it really different […]

Brand Equity: How to Measure the Strength and Effectiveness of Your Brand

May 8, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Loyalty, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Research, Brand Values, Brand Voice, Branding, Business

According to statistics, 88 percent of consumers say quality makes them loyal to a brand, and only 50 percent say price is their primary concern. [1] Also, when people have a negative experience with a brand, 50 percent said they were unlikely to consume content from that brand again. Clearly, this data shows how important […]

How to Use Brand Activism to Mobilize Your Customers

March 16, 2016 /0 Comments/in Brand Activism, Brand Profiling & Positioning, Brand Strategy, Brand Values, Branding, Business, Cause Marketing, Corporate Social Responsibility, Customer Engagement

Dare to care! What is brand activism? It’s a term we’ll all be hearing a lot more about. Historically, people are more familiar with the term consumer activism, which the Financial Times defines as, “The range of activities undertaken by consumers or NGOs to make demands or state their views about certain causes linked directly […]

What Women Want: Brand Buying Power in 2016 and Beyond

March 7, 2016 /0 Comments/in Brand Affinity, Brand Profiling & Positioning, Brand Strategy, Branding, Branding Trends, Business, Market Demographics, Market Insights, Market Psychographics, Market Research, Target Market

The percentage of purchases decided by women translates into a staggering $18 trillion in earnings worldwide for businesses. More than half of key purchasing decisions are made by women today, product or service. The question is have you tailored your brand to meet their needs? Does the positioning, style, story, tone and focus of […]

Top 10 Brands for Customer Experience and What You Can Learn From Them

March 1, 2016 /0 Comments/in Brand Affinity, Brand Champions, Brand Culture, Brand Differentiation, Brand Experience, Brand Health Check, Brand Loyalty, Brand Strategy, Brand Values, Business, Corporate Social Responsibility, Customer Engagement, Customer Service

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos) – CEO Amazon. 89 percent of companies expect to compete mostly on the basis of customer experience in 2016 according to a recent […]

Brand Profiling: How Brand Performance and Purpose Are Inextricably Linked

February 9, 2016 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Brand Values, Branding, Business

Ask the people in any room for a show of hands for who leaves the house to go shopping for unheard of brands in nondescript shops. No hands will go up. Wishy washy products and unremarkable, generic services certainly don’t motivate anyone. However, instantly recognizable market leaders, famous brands, cults and classics pack in plenty […]

Brand CSR: The Business Case for Successful Branding and Social Good

February 1, 2016 /0 Comments/in Brand Champions, Brand Collateral, Brand Differentiation, Brand Experience, Brand Leadership, Brand Loyalty, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Reputation, Brand Strategy, Brand Values, Branding, Business, Cause Marketing, Corporate Social Responsibility, Millennial Branding

According to a Nielsen poll of consumers in 60 countries, 55 percent of purchasers are willing to pay more for products and services from companies that do their part to encourage positive social and environmental impacts.[1] Clearly, corporate social responsibility influences buying preferences, but how else is it important? We’ll examine the answer to […]