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Bring to mind someone you love and know well. When they announce happy news, how do they do it? It may be because of their personal brand type they give you the message as they bound into your home, all high-energy and dramatic, practically jumping up and down until you take the bait and […]
The top 200 U.S advertisers spent $137.8 billion on campaigns in 2014, an all-time high. Although this advertising expenditure sometimes translated into major returns on investment, there were other cases where a well-intentioned campaign turned into public relations nightmare at worst, and made consumers raise their eyebrows dubiously at best. Below, we’ll take a […]
Got a brand? Just like a person, your brand has a reputation to establish and uphold. The identity of your brand, of course, begins with its name. Your product or service is your brand’s body and mind, and you must use all five senses to reach out in appealing ways to old and new friends […]
Openly, honestly admitting your brand’s flaws is a daunting prospect, but it just might save your bottom line or even help grow it! Few companies willingly confess their problems, but most customers notice those problems. Whether it’s an unclear label on some packaging that makes it difficult to read the ingredients, a supply […]
The recent horsemeat crisis may be producing some of the most amusing jokes of the last few months, but the implication for brands on losing consumer trust is certainly no laughing matter. This latest consumer scare is less about the ingredients themselves and more to do with the level of trust we place in […]
Twitter followers, LinkedIn profiles, Personal Blogs. Employees are now spending time developing and nurturing personal and professional brands of their own. From communicating about personal interests, or professional expertise, employees are quickly establishing themselves as knowledgeable voices in the online space. Whether encouraging the employee to promote the brand through their personal […]
Selfridges department store in London made waves recently with consumers and marketers alike with the launch of their “No Noise” branding project. In an aim to address the increasingly cluttered world of 21st century marketing, Selfridges opened the Quite Shop in-store. Minimalist art and music, and a ban on mobiles and shoes […]
With so many emerging marketing trends impacting 2013 the opportunities are plentiful for brands to really make meaningful connections with their customers. Never before have we had such easy access to copious amounts of data about our customer’s online behaviour. This gives brands invaluable insights from which leverage their brand strategy and […]
From revenue generation to brand equity development, online activity is at the forefront of brand strategy and the need to control and safeguard your brand’s online assets has never been more critical. In this post-digital world the value of having an online presence and using online social interaction to enhance the customer brand experience […]
Company culture may be the most vague aspect of brand management but carefully controlled and nurtured it can provide your brand with a sustainable competitive advantage that even your strongest competitors cannot replicate. Company culture is a culmination of the behaviors, attitudes, relationships, core brand values and environment within a business. Simply put, your […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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