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Archive for category: Corporate Social Responsibility

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How to Use Brand Activism to Mobilize Your Customers

Dare to care! What is brand activism? It’s a term we’ll all be hearing a lot more about. Historically, people are more familiar with the term consumer activism, which the Financial Times defines as, “The range of activities undertaken by consumers or NGOs to make demands or state their views about certain causes linked directly […]

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Top 10 Brands for Customer Experience and What You Can Learn From Them

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos) – CEO Amazon.   89 percent of companies expect to compete mostly on the basis of customer experience in 2016 according to a recent […]

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The Power of Disruptor Brands and Challenger Brands

These days, it’s all about disruption. In tiny Davos, Switzerland, “The Fourth Industrial Revolution” was the central theme of the 2016 World Economic Forum, designed to engage thought leaders to prepare us for the “next big thing.” The proposition is that we are on the cusp of a new era fundamentally changing the way we […]

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Brand CSR: The Business Case for Successful Branding and Social Good

According to a Nielsen poll of consumers in 60 countries, 55 percent of purchasers are willing to pay more for products and services from companies that do their part to encourage positive social and environmental impacts.[1]   Clearly, corporate social responsibility influences buying preferences, but how else is it important? We’ll examine the answer to […]

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Top 10 Packaging Trends for 2016

According to a 2013 publication by EY, the global consumer packaging market is valued at approximately $400 billion. That figure balloons to $500 billion when industrial end markets are included. [1]   Packaging is clearly a big business, but it’s not just about the materials that cover a product or protect it prior to purchase. […]