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Archive for category: Customer Engagement

24

Branding Amazon: 3 Lessons to Learn For Your Brand Success

Amazon is one of the most recognizable companies in the world, occupying and serving more global regions than any other organization. And while it may seem hard to imagine branding a store that sells “everything,” the world’s largest ecommerce store has managed quite well! In fact, the name Amazon has practically become synonymous with online […]

25

YouTube : The 2nd Biggest Search Source After Google, Is Your Brand On?

In announcing its daily traffic flow back in 2010 the video channel YouTube revealed they were the second biggest online search source after Google. That put it higher than Firefox, Bing and even Yahoo. The YouTube report said it received 2 billion views a day. That’s a statistic that put YouTube in front of all […]

28

Brand Expansion: Give Your Customers What They Want!

If we learn nothing else from the fast food and drink industry it is that complacency has no place in the business world, even among global brand leaders. A trend has emerged whereby large fast food and coffee retailers are expanding their brand model into new areas in order to capture new market opportunities and […]