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Archive for category: Customer Service

Eight Ways Brands Have Used Customer Service to Build Loyalty in Uncertain Times

June 10, 2021 /0 Comments/in Customer Service

CEO Brand Leadership: How Vision Drives Brand Growth

May 10, 2017 /0 Comments/in Brand Culture, Brand Leadership, Brand Strategy, Customer Service, Entrepreneur

In shaping a brand, CEO brand leadership plays a critical role as the visionary behind the brand. Leaders with vision are aspirational; they stretch the imagination and they look to the future. They understand that a vision is not just a statement; it’s a process. It’s alive. It changes as the world presents new opportunities. […]

Top 10 Brands for Customer Experience and What You Can Learn From Them

March 1, 2016 /0 Comments/in Brand Affinity, Brand Champions, Brand Culture, Brand Differentiation, Brand Experience, Brand Health Check, Brand Loyalty, Brand Strategy, Brand Values, Business, Corporate Social Responsibility, Customer Engagement, Customer Service

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos) – CEO Amazon. 89 percent of companies expect to compete mostly on the basis of customer experience in 2016 according to a recent […]

What’s a Cult Lifestyle Brand, and How do You Create One?

January 25, 2016 /0 Comments/in Brand Culture, Brand Differentiation, Brand Experience, Brand Leadership, Brand Loyalty, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Reputation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Branding Trends, Cult Branding, Customer Service, Premiumization

When the Apple Corporation gave its annual report in 2015, it had a whopping $178 billion in cash, or enough to buy the Ford, Tesla, and General Motors car companies and have more than $41 billion left over. [1] Such is the power and worth of a so-called cult lifestyle brand. Here, we’ll look at […]

Branding Amazon: 3 Lessons to Learn For Your Brand Success

July 15, 2014 /0 Comments/in Brand Experience, Brand Promise, Brand Values, Customer Engagement, Customer Service, eCommerce

Amazon is one of the most recognizable companies in the world, occupying and serving more global regions than any other organization. And while it may seem hard to imagine branding a store that sells “everything,” the world’s largest ecommerce store has managed quite well! In fact, the name Amazon has practically become synonymous with online […]

Guerrilla Marketing : Targeting One to Reach Many With Your Brand

April 2, 2013 /0 Comments/in Ambush Marketing, Brand Personality, Brand Story, Brand Strategy, Branding, Customer Engagement, Customer Service, Guerrilla Marketing, Integrated Marketing, Interactive Marketing, Marketing, Online Marketing, Social Engagement, Social Media, Target Market

The concept of brands employing creative, innovative, and sometimes controversial tactics to generate buzz and demand attention is not a new one. However guerrilla marketing goes a step further. By its very nature guerrilla marketing is about using unexpected tactics to generate maximum impact with as wide an audience as possible. Its success lies […]

Brand Commoditization : How Safe is Your Brand?

February 18, 2013 /0 Comments/in Brand Profiling & Positioning, Brand Relevance, Brand Reputation, Brand Revitalisation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Brand Values, Brand Voice, Branding, Business, Customer Service, Global Branding

A question to ponder this week… What would your customer’s identify as the number one reason for buying your brand? If the answer is ‘low price’ or ‘convenience’ your brand could be at major risk of becoming just another commodity brand; a very risky position for any brand to be in. When it […]

How to Successfully Build Your Brand in a Post-Digital World

August 7, 2012 /0 Comments/in Brand Experience, Brand Reputation, Brand Risk Management, Customer Engagement, Customer Service, Integrated Marketing, Interactive Marketing, Marketing, Mobile, Online Marketing, QR Codes, Social Engagement

‘Digital’ is no longer a buzz word in business circles, nor is it viewed as another tool in the marketing arsenal. It’s now so integrated into our lives that it underlies everything we do. Consequently digital has radically changed the rules with regard to managing a brand’s development and reputation. Companies are now operating […]

How to Achieve Greater Profitability With Superior Brand Customer Relations

July 24, 2012 /0 Comments/in Brand Champions, Brand Reputation, Brand Risk Management, Brand Strategy, Branding, Business, Communication, Customer Engagement, Customer Service, Social Engagement

In the current operating environment perceived brand ‘value’ is now one of the key influencers on purchasing behaviour. Customers want and expect to get the most out of their investment. Indeed in today’s market customers have more information, choice, market access and as a result have higher expectations than ever before. Consequently the ability […]

Maximizing Profitability: Training Your Employees To Be Brand Champions

April 16, 2012 /0 Comments/in Brand Champions, Brand Strategy, Branding, Business, Communication, Customer Engagement, Customer Service

In Ireland, possibly more so than in any other European country, a company’s reputation is the foundation from which strong brands evolve. We may be known for our talkers but the result of all this chatter can have a significant impact on Irish businesses where a restricted market size often means that word-of-mouth endorsement, or […]