Today’s retail environment is highly competitive place. • 70% of purchase decisions are made in store • 10% of shoppers switch brand inside a store The most effective and profitable brands are those that stand out distinctively—and packaging design is a critical element for effective brand standout. Whether you’re developing […]
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Archive for category: FMCG
Great package design is crucial for a successful consumer brand. Whilst packaging is only one element of a comprehensive brand strategy, it is among the most important—in fact for many retail customers, your packaging is the first impression they have of your brand and it’s personality. The job of your pack design is to stand […]
The fast-moving consumer goods (FMCG) market is one of the most competitive and aggressive in the world. Whether your products are foods or beverages, toiletries, cleaning products, household or office supplies, or consumer electronics, your customers have a vast array of brands to choose from—and it’s up to you to build a brand platform, with […]
The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
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