You searched for : Persona Design

New Search

If you are not happy with the results below please do another search

Archive for category: Global Branding

What Customers Want: Top 16 Branding Trends in 2016

December 7, 2015 /0 Comments/in Brand Culture, Brand Experience, Brand Personality, Brand Story, Brand Strategy, Branding, Branding Trends, Business, Customer Engagement, Global Branding, Integrated Marketing, Interactive Marketing, Market Insights, Marketing, Millennial Branding, Mobile, Mobile Commerce, Online Marketing, Social Engagement, Technology, Video, YouTube

More than a half century ago, the customer-centric branding pioneer Walter Landor said, “Products are made in the factory, but brands are created in the mind.” [1] In 2016, the path to that consumer experience is a two-way street, and guess who’s in the driver’s seat? Brands with strong personality are the winners, because customers […]

Rugby World Cup Branding: 5 Ideas You Can Learn From Big Brand Marketers

September 28, 2015 /0 Comments/in Brand Ambassador, Brand Leadership, Brand Relevance, Brand Sponsorship, Brand Story, Brand Strategy, Branding, Business, Celebrity Endorsement, Global Branding, Integrated Marketing, Return On Investment, Storytelling, Video, YouTube

At the early Olympics, every four years triumphant athletes were lauded by having sponsorships called out (family name and native town), odes written and likenesses commissioned. These ancient versions of mass media frenzy were designed to create buzz and sing the virtues of the victorious. Today, major sporting events continue to represent big opportunities for […]

Brand Strategy: 6 Lessons Learned – Tourism Queensland’s Amazing Campaign

June 30, 2015 /0 Comments/in Advertising, Ambush Marketing, Brand Strategy, Branding, Destination Branding, Global Branding, Integrated Marketing, Interactive Marketing, Tourism

How do you get 53.9 million page views by 8 million unique visitors in six weeks while generating a 60-minute BBC documentary and 6,000 news stories worth $US165 million in free coverage? Turn a media campaign into a job search, was the response for one of the most successful brand campaigns ever. Tourism Queensland’s […]

World Cup Branding: What Can You Learn from the World Cup Campaigns?

July 28, 2014 /0 Comments/in Advertising, Ambush Marketing, Brand Placement, Brand Sponsorship, Brand Strategy, Branding, Global Branding, Integrated Marketing, Online Marketing

Much like the Olympics, every four years the World Cup captures the attention of the globe—and global marketers. World Cup branding is a powerful way for businesses to elevate their brand profiles and strengthen brand visibility on a global scale. But the branding techniques used by companies during World Cup fever don’t have to […]

FMCG Branding: Going for Gold with Fast Moving Consumer Goods

March 5, 2014 /3 Comments/in Brand Champions, Brand Culture, Brand Experience, Brand Loyalty, Brand Personality, Brand Promise, Brand Relevance, Brand Story, Brand Strategy, Brand Values, Branding, FMCG, Global Branding, Packaging

The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector […]

Sub-Branding: How Many Brands Do You Need To Get A Profitable Return?

April 9, 2013 /0 Comments/in Brand Expansion, Brand Profiling & Positioning, Brand Strategy, Brand Values, Branding, Business, Global Branding, Marketing, Return On Investment, Sub-Branding, Sub-Brands

What happens when a successful brand fails to impact within a new market or market segment? When despite best efforts, the brand cannot make itself relevant to a new market? Is introducing a sub-brand the answer? There are instances when sub-brands hold the key to expanding market share and broadening profit opportunities. However, sub-branding also […]

Why Align Your Brand to A Worthy Cause?

March 7, 2013 /0 Comments/in Brand Reputation, Brand Sponsorship, Brand Strategy, Brand Values, Branding, Business, Cause Marketing, Customer Engagement, Global Branding, Integrated Marketing, Marketing

The benefits to worthy causes or charities of partnering with big brands are obvious. Charities, such as Oxfam, use partnerships with commercial brands as a media platform and an opportunity to get its message out to the public. Partnering with Marks & Spencer allows Oxfam to tap into the huge influence the […]

Brand Commoditization : How Safe is Your Brand?

February 18, 2013 /0 Comments/in Brand Profiling & Positioning, Brand Relevance, Brand Reputation, Brand Revitalisation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Brand Values, Brand Voice, Branding, Business, Customer Service, Global Branding

A question to ponder this week… What would your customer’s identify as the number one reason for buying your brand? If the answer is ‘low price’ or ‘convenience’ your brand could be at major risk of becoming just another commodity brand; a very risky position for any brand to be in. When it […]

De-Branding to Differentiate; Is Your Brand Strong Enough?

February 6, 2013 /0 Comments/in Brand Experience, Brand Strategy, Brand Values, Branding, Communication, Customer Engagement, Global Branding, Innovation, Marketing, Retailers, Trends

Selfridges department store in London made waves recently with consumers and marketers alike with the launch of their “No Noise” branding project. In an aim to address the increasingly cluttered world of 21st century marketing, Selfridges opened the Quite Shop in-store. Minimalist art and music, and a ban on mobiles and shoes […]