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Rebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times. While some brands adopt […]
The growing proliferation of multiple different brands in the market place has made customers spoilt for choice, but often at the expense of easy decision-making. As most of us know, shopping has become a far more arduous affair where we frequently find ourselves overwhelmed and sometimes confused by the array of products on shelf […]
We all know great design has a critical role to play in creating a powerful brand as evidenced by the many examples across every sector and category around the world. The question here is, where do you start and how do you ensure that your chosen brand design direction is relevant and appropriate to achieve […]
Exciting news for all you beauty aficionados, The Lash Emporium has launched to market with an exclusive range of easy to apply, long lasting, handmade lashes in their newly revamped lash packaging. With true commitment to market research the girls have all tried them out extensively and are now, needless to say, […]
Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]
Great News ! The new O’Egg Free Range White Egg packaging is a Winning Exhibit with ICOGRADA Galleria International, the world body for professional design founded in 1963. Officially launched at Bloom in Dublin this month, these delicious large white eggs are only available from O’Egg, straight from the family farm. Look out for the distinctive […]
Over the years I have seen a lot of different brand design briefs of all shapes and sizes from the brilliant to simply dreadful, with too many in-between lacking sufficient substance to really get the best potential return for the resources invested. Why is the brand design brief so important ? This might sound […]
1. Brand Design Trends Consumers have higher expectations and are much more demanding in their need for brand authenticity and integrity. Their trust must earned and sustained on a daily basis. Brands must engage emotionally with their customers if they really want to connect with nurtured longevity because consumers feel they own and have rights […]
1. Understand and know everything you can about your ideal customer. What makes them tick. What they love and what they hate. Have a bulls eye focus to meet their needs. Then tailor your brand to be irresistibly desirable to them. To be their number one product or service of choice. 2. Is your […]
I had the good fortune to attend Offset 2010, the annual conference for the creative industry, in Dublin this weekend and suffice to say it exceeded expectations. The back-to-back programming over the three days included a rich and varied choice of very high calibre speakers, many of which are international icons in their chosen […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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