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Archive for category: Green Packaging

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Packaging Design: How It Can Make or Break Your Brand

In a fast-paced and highly competitive world, packaging design has become one of the most crucial elements for communicating your brand and standing out from the competition. Your brand might be the best in its category, but without packaging that grabs your target audience, customers won’t investigate your product to find out more or see […]

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Eco Packaging, Essential for Your Profitability and the Environment

‘Made from recycled material’, ‘Eco-friendly’, ‘Sustainable’. Packaging terms have never been so popular as a means of distuinguishing and developing brand image.   The past 24 months have seen a transformative mind-set from many leading global brands willing to change their process to ensure ‘performance with conscience’.   From retail giants ‘Gap Inc’ to FMCG […]