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Archive for category: Innovation

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Top 7 Branding Trends in 2017

With each December comes the inevitable look back at what we’ve learned in the year that was, as well as a look forward with predictions of trends aplenty. The business of branding is no different, although there is a constant in branding that we draw your attention to, namely: brand identity, including packaging, design, and […]

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Brand Innovation – How to Identify New Growth Opportunities

Every day, your brand has opportunities to positively or negatively impact both current and potential customers. Ultimately, high-quality brand interactions are the difference between people who make purchases and those who take their patronage elsewhere. Brand innovation is a key factor in harnessing customer attention, purchase and ongoing loyalty to ensure growth.   The positive and memorable […]

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The Power of Disruptor Brands and Challenger Brands

These days, it’s all about disruption. In tiny Davos, Switzerland, “The Fourth Industrial Revolution” was the central theme of the 2016 World Economic Forum, designed to engage thought leaders to prepare us for the “next big thing.” The proposition is that we are on the cusp of a new era fundamentally changing the way we […]

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Top 10 Branding Articles in 2015

Are you curious which Persona Branding and Design articles have been the most popular over the past year?   We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest.   […]

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Brand Resurgence: 4 Lessons Learned from Amazing Brand Comebacks

Brands fizzle out all the time. From historic flops like the Ford Edsel to problematic launches from established brands, such as Crystal Pepsi and the disastrous introduction of Apple Maps, brand disintegration can hit any company for any number of reasons. But some brands are agile enough to adapt, adjust their strategies, learn from their mistakes, […]

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De-Branding to Differentiate; Is Your Brand Strong Enough?

Selfridges department store in London made waves recently with consumers and marketers alike with the launch of their “No Noise” branding project.       In an aim to address the increasingly cluttered world of 21st century marketing, Selfridges opened the Quite Shop in-store. Minimalist art and music, and a ban on mobiles and shoes […]

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The Secret Way to Boost Brand Loyalty and Increase Your Profitability

Here is a question for you: how many loyalty cards do you carry with you in your wallet? If you are like us your wallet will claim loyalty to supermarkets, pharmacies, service stations, the local coffee chain…to name a few. The list of businesses offering loyalty schemes to customers seems to grow year on year, […]

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O’Egg Packaging – A Winning Exhibit with ICOGRADA Galleria International !

Great News ! The new O’Egg Free Range White Egg packaging is a Winning Exhibit with ICOGRADA Galleria International, the world body for professional design founded in 1963. Officially launched at Bloom in Dublin this month, these delicious large white eggs are only available from O’Egg, straight from the family farm. Look out for the distinctive […]

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Top 4 Brand Design Trends for Profitable Success

1. Brand Design Trends Consumers have higher expectations and are much more demanding in their need for brand authenticity and integrity. Their trust must earned and sustained on a daily basis. Brands must engage emotionally with their customers if they really want to connect with nurtured longevity because consumers feel they own and have rights […]