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Archive for category: Interactive Marketing
What Customers Want: Top 16 Branding Trends in 2016
/0 Comments/in Brand Culture, Brand Experience, Brand Personality, Brand Story, Brand Strategy, Branding, Branding Trends, Business, Customer Engagement, Global Branding, Integrated Marketing, Interactive Marketing, Market Insights, Marketing, Millennial Branding, Mobile, Mobile Commerce, Online Marketing, Social Engagement, Technology, Video, YouTubeMore than a half century ago, the customer-centric branding pioneer Walter Landor said, “Products are made in the factory, but brands are created in the mind.” [1] In 2016, the path to that consumer experience is a two-way street, and guess who’s in the driver’s seat? Brands with strong personality are the winners, because customers […]
Brand Strategy: 6 Lessons Learned – Tourism Queensland’s Amazing Campaign
/0 Comments/in Advertising, Ambush Marketing, Brand Strategy, Branding, Destination Branding, Global Branding, Integrated Marketing, Interactive Marketing, TourismHow do you get 53.9 million page views by 8 million unique visitors in six weeks while generating a 60-minute BBC documentary and 6,000 news stories worth $US165 million in free coverage? Turn a media campaign into a job search, was the response for one of the most successful brand campaigns ever. Tourism Queensland’s […]
Brand Trends: Top 20 Branding Trends for 2015
/0 Comments/in Brand Audits, Brand Health Check, Brand Profiling & Positioning, Brand Promise, Brand Story, Brand Strategy, Brand Values, Branding, Branding Trends, Integrated Marketing, Interactive Marketing, Mobile Commerce, Online Marketing, Packaging, Packaging Design, TrendsAs 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand. In the coming […]
Halloween Branding: Hair-Raising Strategies and Tips to Promote Your Brand
/0 Comments/in Brand Strategy, Branding, Business, Customer Engagement, Integrated Marketing, Interactive Marketing, Social Engagement, Social MediaHalloween isn’t just for kids anymore. This spooky celebration marks the start of a major holiday season, and it’s grown from a great time to sell sweets and treats, to a massive multi-billion dollar industry with all types of customers getting into the Halloween spirit and looking forward to scary fun opportunities! Your business […]
YouTube : The 2nd Biggest Search Source After Google, Is Your Brand On?
/0 Comments/in Brand Strategy, Brand Voice, Branding, Customer Engagement, Integrated Marketing, Interactive Marketing, Online Marketing, Smart Phones, Social Media, YouTubeIn announcing its daily traffic flow back in 2010 the video channel YouTube revealed they were the second biggest online search source after Google. That put it higher than Firefox, Bing and even Yahoo. The YouTube report said it received 2 billion views a day. That’s a statistic that put YouTube in front of all […]
Humanizing Your Brand : Why It is Key to Commercial Success
/0 Comments/in Brand Experience, Brand Relevance, Brand Strategy, Brand Values, Branding, Business, Customer Engagement, Integrated Marketing, Interactive Marketing, Marketing, Online Marketing, Social Engagement, Social MediaBrands that want to succeed in this increasingly ‘always on’ social media-driven world are advised to start showing more of their human side and stop hiding behind a faceless corporate entity. By that we mean you need to consider changing your marketing focus from ‘what’ your brand is to ‘who’ it is. Customers are […]
Guerrilla Marketing : Targeting One to Reach Many With Your Brand
/0 Comments/in Ambush Marketing, Brand Personality, Brand Story, Brand Strategy, Branding, Customer Engagement, Customer Service, Guerrilla Marketing, Integrated Marketing, Interactive Marketing, Marketing, Online Marketing, Social Engagement, Social Media, Target MarketThe concept of brands employing creative, innovative, and sometimes controversial tactics to generate buzz and demand attention is not a new one. However guerrilla marketing goes a step further. By its very nature guerrilla marketing is about using unexpected tactics to generate maximum impact with as wide an audience as possible. Its success lies […]
Employee’s Online Reach: Are You Leveraging Yours To Grow Your Brand?
/0 Comments/in Blogging, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Brand Voice, Business, Communication, Customer Engagement, Facebook, Google+, Integrated Marketing, Interactive Marketing, Linkedin, Marketing, Online Marketing, Social Engagement, Social Media, Twitter, YouTubeTwitter followers, LinkedIn profiles, Personal Blogs. Employees are now spending time developing and nurturing personal and professional brands of their own. From communicating about personal interests, or professional expertise, employees are quickly establishing themselves as knowledgeable voices in the online space. Whether encouraging the employee to promote the brand through their personal […]
6 Top Customer Trends in 2013 and How To Leverage Them Effectively
/0 Comments/in Brand Reputation, Brand Risk Management, Brand Risk Mitigation, Brand Strategy, Brand Values, Branding, Business, Communication, Customer Engagement, Cyber Threat, Facebook, Integrated Marketing, Interactive Marketing, Linkedin, Marketing, Online Marketing, Social Engagement, Social Media, TwitterWith so many emerging marketing trends impacting 2013 the opportunities are plentiful for brands to really make meaningful connections with their customers. Never before have we had such easy access to copious amounts of data about our customer’s online behaviour. This gives brands invaluable insights from which leverage their brand strategy and […]
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