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Last night I had the pleasure of meeting Mike Hemingway and listening to his riveting presentation about ‘The Dove Real Beauty Campaign, The Impact & The Aftermath’. Firstly for those of you who don’t know, Mike Hemingway took over the worldwide Unilever Dove business in 2004, leading the team that created the famous […]
Innovation, that oh-so-elusive yet desirable trait touted as the engine for economic growth by our hackneyed politicians, is actually the life blood of any business but never more so then in our current economic market. Fresher, smarter thinking is critical in business for ongoing growth and prosperity. Product and service development is a constant, […]
1. Understand and know everything you can about your ideal customer. What makes them tick. What they love and what they hate. Have a bulls eye focus to meet their needs. Then tailor your brand to be irresistibly desirable to them. To be their number one product or service of choice. 2. Is your […]
The battle for the supermarket floor between “private label brands” and “branded goods” has never been more competitive then in recent years. Economic pressures have encouraged consumers, who were previously much more loyal to branded goods, to discover the quality of, and buy, private label brands because they’re invariably cheaper. Private/Own Label << versus >> […]
Lorraine Carter, Persona Design, writes in Irish Packaging Magazine, about Brand Packaging Design – The Critical Product Ingredient. Dare to be different, distinctive and memorable or get lost in the crowd. To read the full article published in Irish Packaging download here
Lorraine Carter, Persona Design, writes in Food Ireland Magazine about “What your packaging says about your brand” and how branding is one of the most significant contributors to a products ultimate success or failure. To read the full article published in Food Ireland download here
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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Persona Design Consultants Ltd.
Registered in Ireland: No. 201997
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