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Archive for category: Online Marketing

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Brand Management: Top 10 Tips for Managing Your Brand Reputation

Got a brand? Just like a person, your brand has a reputation to establish and uphold. The identity of your brand, of course, begins with its name. Your product or service is your brand’s body and mind, and you must use all five senses to reach out in appealing ways to old and new friends […]

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Brand Trends: Top 20 Branding Trends for 2015

As 2014 draws to an end, now is the time to review, revamp, and update your branding strategies for the year to come. Successful branding is the key to driving business growth and profitability – and in 2015, it will be more important than ever to have a strong, thriving brand.   In the coming […]

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World Cup Branding: What Can You Learn from the World Cup Campaigns?

Much like the Olympics, every four years the World Cup captures the attention of the globe—and global marketers. World Cup branding is a powerful way for businesses to elevate their brand profiles and strengthen brand visibility on a global scale.    But the branding techniques used by companies during World Cup fever don’t have to […]

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YouTube : The 2nd Biggest Search Source After Google, Is Your Brand On?

In announcing its daily traffic flow back in 2010 the video channel YouTube revealed they were the second biggest online search source after Google. That put it higher than Firefox, Bing and even Yahoo. The YouTube report said it received 2 billion views a day. That’s a statistic that put YouTube in front of all […]