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Archive for category: Personal Branding

How Your Personal Brand Can Benefit Your Business

May 30, 2018 /0 Comments/in Personal Branding

Personal Branding: We Are All CEOs (Part 2)

June 11, 2017 /0 Comments/in Brand Profiling & Positioning, Brand Reputation, Brand Strategy, Branding, Personal Branding

In the second of a two-part post, we take a look at identifying your personal brand and maintaining it…and why personal branding no longer important just for celebrities or VIPs anymore. To reinforce the message of this article Part 1, we reiterate: Everyone has a personal brand, whether they like it or not. To […]

Personal Branding: We Are All CEOs (Part 1)

May 21, 2017 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Personal Branding

In a two-part post, we take a look at personal branding and why it’s not just for celebrities or VIPs anymore. You can read the second part here How do others see you in the business arena? What do others think when they hear your name? Your unique personal brand isn’t a collection of […]

What Brands Can Learn From Political Campaigns

August 31, 2016 /0 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Reputation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Challenger Brands, Disruptor Brands, Personal Branding, Storytelling, Sub-Branding, Sub-Brands

The races for 10 Downing Street and the White House highlight universal lessons in brand strategy for keen observers. As a brand, there’s none more emotive and powerful than a prime minister or president of the United States. The time period available in politics for building a party platform, selecting leaders, and creating a campaign […]

Personal Branding: Tips for CEOs & Senior Executives

August 19, 2014 /2 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Reputation, Brand Strategy, Brand Values, Branding, Business, Personal Branding

Branding is essential for the success of your business, but your products or services aren’t the only aspects of your company that need a strong brand. As a CEO or executive, and the public face of your business, developing a distinctive and consistent personal brand complements and further solidifies your business brand—while at the same […]

Personal Branding: The Difference Between Product and Personal Branding

July 23, 2014 /0 Comments/in Brand Personality, Brand Reputation, Brand Story, Brand Strategy, Brand Values, Branding, Personal Branding

Branding is crucial for any business looking to be competitive in today’s marketplace. When most organizations mention branding, they’re referring to the carefully crafted perceptions surrounding their products or services designed to create an emotional response in their target audience. But there’s another type of branding that can be equally important in marketing your business—namely, […]