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Archive for category: Return On Investment
7 Ways A Brand Refresh Will Make You More Productive And Increase Sales
/0 Comments/in Brand Refresh, Brand Relaunch, Brand Relevance, Brand Revitalisation, Brand Strategy, Branding, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized DesignIt’s often human nature to resist change because persisting with the comfortingly familiar feels ‘safer’. Sadly the marketplace is littered with case studies and examples of once very successful brands now gone forever, often because their leaders didn’t implement the critical changes needed, together with a brand refresh, that were essential to ensuring a successful […]
Rebranding Strategy: Gems of Wisdom from 5 Successful Brand Revitalizations
/0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Collateral, Brand Design, Brand Differentiation, Brand Health Check, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Revitalisation, Brand Strategy, Brand Values, Branding, Business, Customer Engagement, Graphic Design, Market Demographics, Market Insights, Market Research, Millennial Branding, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target MarketRebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times. While some brands adopt […]
Top 10 Branding Articles in 2015
/0 Comments/in Brand Collaboration, Brand Culture, Brand Personality, Brand Premiumisation, Brand Profiling & Positioning, Brand Relaunch, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Branding, Branding Trends, Co-Branding, Colour Psychology, Global Branding, Innovation, Luxury Branding, Millennial Branding, Packaging, Packaging Design, Premiumization, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Storytelling, YouTubeAre you curious which Persona Branding and Design articles have been the most popular over the past year? We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest. […]
Rugby World Cup Branding: 5 Ideas You Can Learn From Big Brand Marketers
/0 Comments/in Brand Ambassador, Brand Leadership, Brand Relevance, Brand Sponsorship, Brand Story, Brand Strategy, Branding, Business, Celebrity Endorsement, Global Branding, Integrated Marketing, Return On Investment, Storytelling, Video, YouTubeAt the early Olympics, every four years triumphant athletes were lauded by having sponsorships called out (family name and native town), odes written and likenesses commissioned. These ancient versions of mass media frenzy were designed to create buzz and sing the virtues of the victorious. Today, major sporting events continue to represent big opportunities for […]
Baby Boomer Branding: How and Why to Market to this Lucrative Demographic
/0 Comments/in Boomer Branding, Brand Design, Brand Health Check, Brand Relevance, Brand Strategy, Branding, Business, Market Demographics, Market Insights, Market Research, Marketing, Return On Investment, Revamped Design, Revitalized DesignAlthough there’s a lot of talk about millennials and their desire to engage in consumerism, it’s important not to overlook the baby boomer generation, born from the end of World War 2 up to the early 1960s (roughly between 1946-1964). After all, Baby Boomers hold 70 percent of all disposable income in the United States. […]
Brand Audit: When the USA Took the Branding Bull by the Horns
/0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Leadership, Brand Promise, Brand Reputation, Brand Values, Branding, Customer Engagement, Entrepreneur, Return On InvestmentHousehold brands bearing the “Made in America” tag were in big trouble in the mid-1980s. Shivers ran down the spines of Detroit automakers as efficient Japanese models filled the U.S. highways. Sony Walkmans, Nintendo and Atari video games were on everyone’s shopping list. America lost ownership of household brand names as well as bricks and […]
Brand Renaming: Name and Tagline Change Considerations
/0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Collateral, Brand Name Creation, Brand Name Origination, Brand Profiling & Positioning, Brand Relevance, Brand Strategy, Branding, Rebrand, Rebranding, Return On Investment, Situation AnalysisIs your brand struggling to stay relevant, afloat, or sinking in the marketplace? Do you feel that your brand could be capturing more market share—but it just isn’t happening on your current platforms? Renaming your brand or changing your tagline can be a powerful strategy for brand renewal or revitalisation, but it’s not a […]
Entrepreneurial Branding: 5 Top Tips For Brand Success
/0 Comments/in Brand Experience, Brand Launch, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Research, Brand Story, Brand Strategy, Brand Values, Branding, Business, Entrepreneur, Return On InvestmentEntrepreneurs typically face an array of challenges with a failure rate which is dauntingly high. Estimates range from 75 to 90 percent of startups failing within the first few years – those numbers are enough to give even the most stoically resilient and determined entrepreneur pause for thought. The good news is that a […]
Sub-Branding: How Many Brands Do You Need To Get A Profitable Return?
/0 Comments/in Brand Expansion, Brand Profiling & Positioning, Brand Strategy, Brand Values, Branding, Business, Global Branding, Marketing, Return On Investment, Sub-Branding, Sub-BrandsWhat happens when a successful brand fails to impact within a new market or market segment? When despite best efforts, the brand cannot make itself relevant to a new market? Is introducing a sub-brand the answer? There are instances when sub-brands hold the key to expanding market share and broadening profit opportunities. However, sub-branding also […]
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