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Archive for category: Revamped Design

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7 Ways A Brand Refresh Will Make You More Productive And Increase Sales

It’s often human nature to resist change because persisting with the comfortingly familiar feels ‘safer’. Sadly the marketplace is littered with case studies and examples of once very successful brands now gone forever, often because their leaders didn’t implement the critical changes needed, together with a brand refresh, that were essential to ensuring a successful […]

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Rebrand or Refresh? That is the Question

A Rebranding Strategy Guide for Brand Owners and Managers The business world is in a constant state of flux. Markets change, new trends emerge, disruptive competitors alter longstanding rules, and customer preferences evolve — all of which impacts your brand. Consequently brands are constantly evolving to ensure future growth and relevance. Even the longest standing and […]

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Rebranding Strategy: Gems of Wisdom from 5 Successful Brand Revitalizations

Rebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times.    While some brands adopt […]

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Top 10 Branding Articles in 2015

Are you curious which Persona Branding and Design articles have been the most popular over the past year?   We’re always interested to see which of our posts resonate most with you, our reader. Even though we do lots of research and planning, there are no guarantees which topics will trigger the most interest.   […]

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Baby Boomer Branding: How and Why to Market to this Lucrative Demographic

Although there’s a lot of talk about millennials and their desire to engage in consumerism, it’s important not to overlook the baby boomer generation, born from the end of World War 2 up to the early 1960s (roughly between 1946-1964). After all, Baby Boomers hold 70 percent of all disposable income in the United States. […]

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Rebranding Strategy: Using Premium Repositioning To Increase Profitability

Repositioning or revitalizing your brand can be a powerful way to gain new market share and boost your profits. One of the most effective rebranding strategies is premium brand repositioning or premiumisation, which is about establishing higher perceived quality or specialness in order to achieve increased profitability by enabling you to charge more for your […]

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Brand Resurgence: 4 Lessons Learned from Amazing Brand Comebacks

Brands fizzle out all the time. From historic flops like the Ford Edsel to problematic launches from established brands, such as Crystal Pepsi and the disastrous introduction of Apple Maps, brand disintegration can hit any company for any number of reasons. But some brands are agile enough to adapt, adjust their strategies, learn from their mistakes, […]

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When Is The Right Time for a Logo Redesign?

2012 could be seen as The Year of Logo Redesign with some of the world’s largest brands taking a fresh approach to their corporate logos. From simplified updates of existing logos to completely new designs, the last few months has seen brand design success and fails from well-known global brands.   The evolution of brand […]

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Good & Murray Smith Solicitors Relaunch Their Long Established Brand

Good & Murray Smith Solicitors, a long established niche litigation practice based in Dublin have relaunched their brand to market both on and offline.     Established in 1895, the firm has an enduring reputation, highly regarded for both its expertise and experience. They service clients in both the Irish and overseas markets with acclaimed […]

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15 Reasons Why You Need a Brand Audit to Increase Your Revenue

Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition.    If your profits are falling and sales are not performing a “Brand Audit” will help give […]