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Today’s retail environment is highly competitive place. • 70% of purchase decisions are made in store • 10% of shoppers switch brand inside a store The most effective and profitable brands are those that stand out distinctively—and packaging design is a critical element for effective brand standout. Whether you’re developing […]
Great package design is crucial for a successful consumer brand. Whilst packaging is only one element of a comprehensive brand strategy, it is among the most important—in fact for many retail customers, your packaging is the first impression they have of your brand and it’s personality. The job of your pack design is to stand […]
In a fast-paced and highly competitive world, packaging design has become one of the most crucial elements for communicating your brand and standing out from the competition. Your brand might be the best in its category, but without packaging that grabs your target audience, customers won’t investigate your product to find out more or see […]
‘Made from recycled material’, ‘Eco-friendly’, ‘Sustainable’. Packaging terms have never been so popular as a means of distuinguishing and developing brand image. The past 24 months have seen a transformative mind-set from many leading global brands willing to change their process to ensure ‘performance with conscience’. From retail giants ‘Gap Inc’ to FMCG […]
Persona Branding & Design Consultants
Contact: Lorraine Carter
T: +353 1 832 2724
Carra House
Howth, Co. Dublin, Ireland
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Persona Design Consultants Ltd.
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