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Archive for category: Target Market

What Women Want: Brand Buying Power in 2016 and Beyond

March 7, 2016 /0 Comments/in Brand Affinity, Brand Profiling & Positioning, Brand Strategy, Branding, Branding Trends, Business, Market Demographics, Market Insights, Market Psychographics, Market Research, Target Market

The percentage of purchases decided by women translates into a staggering $18 trillion in earnings worldwide for businesses. More than half of key purchasing decisions are made by women today, product or service. The question is have you tailored your brand to meet their needs? Does the positioning, style, story, tone and focus of […]

Rebranding Strategy: Gems of Wisdom from 5 Successful Brand Revitalizations

January 5, 2016 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Champions, Brand Collateral, Brand Design, Brand Differentiation, Brand Health Check, Brand Identity Design, Brand Personality, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Reputation, Brand Research, Brand Revitalisation, Brand Strategy, Brand Values, Branding, Business, Customer Engagement, Graphic Design, Market Demographics, Market Insights, Market Research, Millennial Branding, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market

Rebranding is a relatively broad term, as it encompasses both large and small-scale changes to an existing brand, which aim to resurrect a failing brand, reposition the brand and allow the company to reach out to a new target market, or simply help the brand keep up with the times. While some brands adopt […]

Creating New Brands: Top 10 Tips for Brand Success

May 6, 2015 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Culture, Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relaunch, Brand Research, Brand Revitalisation, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Rebrand, Rebranding, Target Market

Launching a new brand is both exciting and challenging. The excitement comes in the promise of something fresh and new that could be wildly successful, be it for your well established, emerging or new startup company — and the challenge comes in getting it right the first time. Evaluating, articulating, developing and documenting your […]

Brand Profiling: Top 6 Components to Creating a Strong Brand Personality

February 2, 2015 /2 Comments/in Brand Personality, Brand Profiling & Positioning, Brand Promise, Brand Relevance, Brand Story, Brand Strategy, Brand Values, Brand Voice, Branding, Target Market

Your brand is much more than merely product or service related features and benefits, or a logo. Brands are an experience—the relationship between your business and your customers. In the words of Simon Sinek “people don’t buy what you do, they buy ‘why’ you do it and what you do simply proves what you believe.” […]

Guerrilla Marketing : Targeting One to Reach Many With Your Brand

April 2, 2013 /0 Comments/in Ambush Marketing, Brand Personality, Brand Story, Brand Strategy, Branding, Customer Engagement, Customer Service, Guerrilla Marketing, Integrated Marketing, Interactive Marketing, Marketing, Online Marketing, Social Engagement, Social Media, Target Market

The concept of brands employing creative, innovative, and sometimes controversial tactics to generate buzz and demand attention is not a new one. However guerrilla marketing goes a step further. By its very nature guerrilla marketing is about using unexpected tactics to generate maximum impact with as wide an audience as possible. Its success lies […]

How to Use Pinterest to Inspire Your Customers and Increase Your Sales

November 5, 2012 /0 Comments/in Customer Engagement, Marketing, Online Marketing, Pinterest, Social Engagement, Social Media, Target Market

Now the third most popular social network site behind Facebook and Twitter, the interest in Pinterest continues to skyrocket. The visual social networking site yields 2.3 billion page impressions per month and receives 4 million unique visitors per day. But what benefits does it offer to brands? What is Pinterest? In case we are […]

Olympics Ambush Marketing Winner Goes to… Dr Dre. Beats

September 13, 2012 /0 Comments/in Ambush Marketing, Brand Strategy, Branding, Online Marketing, Target Market

World records, sporting heroes, and brand-wars. The Olympic games may be over for another four years but, sports and athletes aside, the legacy of the London 2012 brand police is likely to live on. Long before the first athletes arrived in the London the global coverage of the stringent branding laws enforced by the […]

Social Media – How to Choose the Right Fit for Your Brand for Effective ROI

August 3, 2012 /0 Comments/in Brand Relevance, Brand Strategy, Business, Communication, Customer Engagement, Facebook, Google+, Interactive Marketing, Market Demographics, Marketing, Mobile, Online Marketing, Pinterest, Return On Investment, Social Engagement, Social Media, Target Market, Twitter

Social media adoption figures have sky rocketed in Ireland in the last few years. The Irish market has shown an engagement with social networks that is among the highest in Europe. We are the 4th heaviest users of social media in the EU, the 2nd highest users of Linkedin after the USA, and 1 of […]

15 Reasons Why You Need a Brand Audit to Increase Your Revenue

September 29, 2011 /0 Comments/in Brand Audit, Brand Auditing, Brand Audits, Brand Health Check, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Design Update, Market Insights, Market Research, Marketing, Rebrand, Rebranding, Return On Investment, Revamped Design, Revitalized Design, Target Market, Trends

Fact: Strong brands make more money, are more profitable and increase company value. They enable you to command a premium, ensure customer preference in buying decisions and build customer loyalty which reduces cost of sales and fends off competition. If your profits are falling and sales are not performing a “Brand Audit” will help give […]

Top 10 Reasons For Rebranding To Grow Your Business

July 7, 2011 /0 Comments/in Brand Collateral, Brand Design Brief, Brand Profiling & Positioning, Brand Relaunch, Brand Relevance, Brand Revitalisation, Branding, Business, Communication, Customer Engagement, Customer Service, Graphic Design, Integrated Marketing, Market Demographics, Market Insights, Market Psychographics, Market Research, Marketing, Packaging, Rebrand, Rebranding, Rebranding Mistakes, Situation Analysis, Target Market, Technology, Trends

Brands are constantly evolving to ensure they keep abreast of changing needs in the market place. Even some of the greatest brands in the world need rejuvenation. Brands like Guinness, Coca-Cola, Starbucks and Kellogg’s are iconic, global in their status. Yet when you look at their market leadership over the decades, they have all changed even […]