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Archive for category: Tourism

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Brand Strategy: 6 Lessons Learned – Tourism Queensland’s Amazing Campaign

How do you get 53.9 million page views by 8 million unique visitors in six weeks while generating a 60-minute BBC documentary and 6,000 news stories worth $US165 million in free coverage?       Turn a media campaign into a job search, was the response for one of the most successful brand campaigns ever. Tourism Queensland’s […]

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Destination Branding: The Key Essentials for Success

Travel is one of the largest industries in the world, with several trillion dollars spent globally by travellers each year, and within that mix, destination branding has become an increasingly important part of the marketing strategy for locations and the businesses that serve their area’s tourist demographic.   Destination branding, or place branding, can be […]