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Archive for category: Wayfinding Systems

QR Codes – A Hot Trend for Cross Platform Marketing to Grow Your Brand

May 18, 2011 /0 Comments/in Advertising, Apparel, Brand Collateral, Branding, Business, Communication, Customer Engagement, EProducts, Estate Agents, Innovation, Integrated Marketing, Interactive Marketing, Market Insights, Market Research, Marketing, Mobile, Online Marketing, Packaging, Packaging Design, Pharmaceutical Industry, Professional Services, Publishers, QR Code Readers, QR Codes, Retailers, Return On Investment, Smart Phones, Social Engagement, Social Media, Target Market, Technology, Tourism, Trends, Wayfinding Systems

A QR Code (short for Quick Response) is a specific matrix barcode, storing information in both the vertical and horizontal directions, readable by dedicated QR barcode readers and smart phones / camera phones. QR Codes were originally developed in 1994 and used in the vehicle manufacturing industry for tracking parts etc, but are now being used very successfully in integrated marketing campaigns across […]

Great Ideas – Solving Problems & Building Economic Prosperity

October 5, 2010 /0 Comments/in Advertising, Branding, Graphic Design, Publishing, Wayfinding Systems

I had the good fortune to attend Offset 2010, the annual conference for the creative industry, in Dublin this weekend and suffice to say it exceeded expectations. The back-to-back programming over the three days included a rich and varied choice of very high calibre speakers, many of which are international icons in their chosen […]

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Archive for category: Wayfinding Systems

Great Ideas – Solving Problems & Building Economic Prosperity

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