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Rebrand or Refresh? That is the Question

A Rebranding Strategy Guide for Brand Owners and Managers The business world is in a constant state of flux. Markets change, new trends emerge, disruptive competitors alter longstanding rules, and customer preferences evolve — all of which impacts your brand. Consequently brands are constantly evolving to ensure future growth and relevance. Even the longest standing and […]

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Brand Flops: 5 Lessons Brand Managers Can Learn From Epic Brand Failures

Successful branding is not easy. That’s why Coca-Cola, Sony, Microsoft, Ford, Colgate-Palmolive, McDonald’s and more — a few of the world’s biggest brands — have been responsible for some giant-sized branding flops.   In 1957, the introduction of the Edsel by Ford Motor Company was such a big failure that the name “Edsel” has become […]