Working within the challenging boundaries of very small pack sizes we “evolved” all three brand identities using similar colour cues and introduced more warmth, depth and richness to the pack colour palettes.
We introduced photographs of illuminated Irish landmark buildings and locations to allow the brand to position itself as the owner of fire, warmth and light. The photographs bring a sense of solidity and dependability to the brand while also inferring indisputable “Irishness” at subliminal level, in short a stamp of authority insinuating statutory approval.
All the match boxes carry short (very limited on pack space) Irish quotes, sayings or proverbs to reinforce the brand’s provenance. Market research revealed a strong consumer connection emotionally with the use of these so they are now a key part of the brand remit.
This bastion of Irish households delivered a great return on investment, was an AIM Awards 2009 finalist and lives on with another generation of consumers in Ireland.
If you’d like to know more about how we can help you create, build, grow or re-launch your brand we’d be delighted to talk with you.
T: +353 1 8322724
“Persona Design did a great job updating the branding and packaging for the Maguire & Paterson range of matches including the design for the new Candle Match. The launch of both was a great commercial success with the Candle Match also nominated as a finalist in the AIM 2009 Awards in the NPD category. Persona Design played a significant role in the attainment of these successful outcomes.”
Shane Clarke, Managing Director,
M&P Sales & Marketing Ltd