Lorraine’s Speaking Topics

The most important thing to take away from any talk or presentation is actionable steps so you can make a difference in your business or organisation to drive growth.

Every presentation or talk Lorraine gives is tailored to meet the needs of the audience attending. This means she invests time in understanding their particular challenges and clarifying what they really need to know so the strategies she shares can be catalysts for effective change and expansion.

Here you’ll find a selection of Lorraine’s most popular topic outlines for her keynotes, presentations, masterclasses and courses. The final title and programme for every event though are tailored to meet your particular audiences’ needs, delivery style, length of programme and degree of interactivity.

Lorraine’s expertise is in branding strategy, brand leadership, leveraging brand strategy to drive the commercial imperative, brand purpose to drive productivity, performance and purchase, personal versus corporate brand alignment to accelerate growth and mitigate risk, innovation and business creativity to ensure brand longevity and relevance and leveraging the female imperative in brand leadership together with marketing and brand design.

Her programmes, keynotes, presentations and masterclasses are customised to a range of audiences including C-level leadership, managers, entrepreneurs, MBA and M.Sc students, SME/SMB businesses and statutory agencies.

Lorraine works closely with customers globally, event planners, conference organisers, meeting planners and speaker bookers to tailor keynotes, presentations, masterclasses and leadership training that empowers, motivates, entertains and initiates transformative change so growth is accelerated.

Why Branding Strategy Underpins The Commercial Imperative of Your Organisation

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Branding is NOT marketing or design but the bedrock strategy supporting and directing your whole business so your brand strategy is fundamental to your business’s success, longevity and ongoing profitability.

In fact, branding strategy provides the direction for design, marketing and the communications process and marketing campaigns that follow on from it. Branding comes before marketing or design, yet marketing and design are both essential to your brand and business success too — all three are separate yet interlinked disciplines and core to all high performing businesses. The question is how to utilise and leverage each of them to the best effect like all the leading brands in the world.

Your brand is the story, the personality, the purpose, vision, mission, values and promises it makes to meet your customers’ expectations in certain ways. The collection of experiences your customers have every time they engage with your brand through your products, your services and the people that represent and champion your brand — all of which is developed through, and takes its direction from your brand strategy.

Lorraine takes you through what branding is and isn’t, demystifies all the misinformation around branding and gives you a solid reorientation so you can leverage branding very strategically and make far more informed choices with your team.

This talk is invaluable for all business leaders, entrepreneurs, business owners and managers — those responsible for the leadership in their organisation and the effective use of brand strategy to grow their business and increase their profits.

Revitalise, Rebrand or Build and Launch a New Brand Entirely? What Every Business Leader and Brand Manager Needs to Know to Ensure ROI?

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The business world is in a constant state of flux. Markets change, new trends emerge, disruptive competitors alter long-standing rules, and customer preferences evolve — all of which impacts your brand. Consequently, brands are constantly evolving to ensure future growth and relevance. Even the longest standing and greatest brands in the world need subtle rejuvenation to stay relevant, if not a total rebrand, in order to maintain their market leadership.

Rebranding or revitalisation can take many guises from the complete wholesale change of a company, service or product, to something less dramatic and of a more understated, evolutionary nature in the form of a brand refresh. The question is, which route to choose and then how?

Here Lorraine shares with you how to evaluate which route to choose, the most effective process for overhauling or refreshing your brand and all the critical essentials you need to include to ensure a successful brand transformation — the do’s and don’ts for doing it successfully. A priceless investment for all leaders, brand owners, managers and entrepreneurs considering brand refresh, revitalisation or a total rebrand.

Personal Branding — We’re All CEOs!

Aligning Your Personal Brand with Your Corporate Brand to Drive Success

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How do others see you in the business arena?

What do others think when they hear your name?

Is your personal brand aligned with your corporate brand?

Your unique personal brand isn’t a collection of past dates, facts, and accomplishments reflected on your CV. It’s your online and offline reputation, it’s how you interact with others, and it’s fundamental to whatever you do every day, whether you’re a globe-trotting CEO, remote work-from-anywhere pro or an office-bound downtown professional.

In short, everyone has a personal brand, whether they like it or not. To get the right personal brand, you must create it to your liking and nurture it.

Personal branding is not an overnight task either; it requires time and focus upfront as well as ongoing maintenance. Personal branding is not limited to the entrepreneur either — it applies to each and every one of us.

You can be a mini-celebrity within your own industry. CEOs, television presenters, marketing mavens, team sports figures and popular professors are longstanding examples of individuals who have built personal brands from inside their place of work.

Or, you can create your own personal brand outside the corporate world as an industry leader.

Personal brand development and management in the business world is also essential to help mitigate risk both at a personal level and even more importantly, at a leadership level, particularly when you’re part of a large organisation.

This presentation empowers leaders to re-evaluate their personal brands so that they are enabled to build their personal brands with the uncommon X factors that make them the go-to-person and thought leaders in their sectors.

Lorraine’s talk is a priceless investment for all leaders who want to develop, shape and manage their personal brand so it’s fully aligned with their professional agenda, career objectives and, where applicable, aligned with the ‘corporate brand’ they represent and champion.

Winning Brand Packaging — How to Grab Attention and Beat the Nine Second Test

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Packaging is brand design at the sharp end, the art of promising and being believed, an embodiment of the brand that projects the key brand messages. If first impressions are mission critical then the challenge for great brand packaging design is to engage with the customer through communicating the product’s emotional and functional benefits together with its core proposition — all to create impulse in the blink of an eye.

One of the greatest challenges today for leaders and brand owners or managers is the diminishing attention span of today’s customer — now reported to be comparable to that of a goldfish — combined with the ‘always-on’ onslaught of surrounding ‘noise’, not to mention the increasingly aggressive retail battlefield.

In this presentation, Lorraine takes a look at the essential ingredients required to create successful and arresting pack design so that it imparts a memorable brand story in a single and highly effective statement while also catching the attention of the time-deprived consumer, and convinces them to buy.

She also touches on all the other critical factors of great packaging design including shape, structure, colour psychology, functionality and sustainability to name a few. An invaluable opportunity for product leaders, brand owners, managers and entrepreneurs to look at changing trends, evaluate their packaging and to ensure they integrate all these indispensable elements for success.

Global or Local, What Does Your Brand Stand For and Why Should I Buy Your Product, Service or Idea?

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You’ll probably agree that regardless of what sector you operate in, today’s market is incredibly competitive. With audience attention spans diminishing, getting noticed, let alone heard, is a bigger challenge than ever before.

So how do great brands break through the noise and win the attention-getting battle? How do you, as the brand leader, owner or manager, get your brand noticed — product or service — and purchased, repeatedly? How do you add value, command a premium and build loyalty with customers and transform them into champions of your brand?

In this talk, Lorraine shares with you how to stand out so your brand is distinctive, different, credible, trustworthy, memorable and much-loved by your ideal customers. How to create incomparable added brand value so the price is not the default decision influencer and customers become tunnel-visioned about buying what you sell — and what’s more, are happy to pay a premium. How to become the winning brand anomaly, in a sea awash with generic, forgettable, price fighters.

This presentation is a priceless investment for all leaders, brand owners, managers and entrepreneurs who want their brand to be the ultimate decider, the brand leader that is unmistakably different so they can dominate their market.